Senior Manager D2C

Senior Manager - D2C

About Our Client:

Our client is a Series A-funded, science-backed beauty and personal care brand founded in 2020 and based in Bengaluru. With over $10.4M raised from marquee investors like Kalaari Capital, DSG Consumer Partners, and Beenext, the company is rapidly scaling its presence in the skincare and haircare segments with high-performing products driven by research and efficacy.

Job Title: Senior Manager - D2C

Location: HSR Layout, Bangalore

About the role:

Responsibilities:

• Website & Operations:

  Manage Shopify operations including listings, updates, offers, and collections. Oversee order fulfillment, stock sync, RTO reduction, and process efficiency.

• Data & Performance:

  Track key metrics (traffic, CVR, bounce, SKU performance) using tools like GA and Shopify. Share daily/weekly reports, run A/B tests, and optimize funnels.

• Customer Experience & Retention:

  Improve on-site journey and post-purchase engagement. Align with CRM for WhatsApp, SMS, and email journeys. Reduce drop-offs and boost repeat purchases.

• Campaign & Content Coordination:

  Work with design, tech, and marketing to launch high-impact campaigns and ensure PDPs and creatives are on-brand and conversion-focused.

• Growth & Strategy:

  Drive D2C revenue through pricing, bundling, offer planning, and automation. Benchmark competitors and identify new growth levers.

Requirements:

• 4+ years in D2C or e-commerce operations (Shopify experience preferred).
• Strong analytical, creative, and problem-solving skills.
• Proficiency in tools like Excel, GA, Klaviyo, or similar.
• Eye for design, storytelling, and user flow.
• Prior experience in beauty, skincare, or wellness industry is a plus