Senior Manager Creative- 99 Acres.com

Location: Noida

Experience: 6 -7 years

Reports to: VP Marketing

Function: Brand & Integrated Marketing

About Info Edge:

At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent.

About 99acres

99acres is Indias most trusted real estate platform, helping millions find their dream home across cities. Were on a mission to simplify home buying through technology, content, and consumer-first thinking—and we’re looking for a Sr Marketing Manager to lead this storytelling revolution.

Role Overview

We are seeking a seasoned, strategically minded manager to lead brand and content across all consumer touchpoints. This role will helm digital brand campaigns, sharp performance creatives, partnerships and integrated storytelling across paid, owned, and earned channels.

Key Responsibilities

1. Brand Vision & Leadership

- Define and build the creative vision for 99acres, ensuring brand consistency across social channels - IG/ Youtube and LinkedIn

- Drive 360 integrated campaigns—from digital films to performance creatives and emerging digital channels

- Build and maintain a distinctive brand identity that reflects both aspiration and trust in the property category.

2. Campaign Development (Brand + Performance)

- Lead the creative ideation and execution for brand consideration campaigns, topical storytelling, and influencer-led activations.

- Spearhead creative messaging framework for creators - celebrities/ macro/micro nano by amplifying the influence of creators to drive leads for new businesses ie build creator commerce

- Collaborate with performance marketing teams to deliver ROI-driven creatives—static, video, partnership ads and motion graphics—for Google, Meta, programmatic, and affiliate channels.

- Test and optimize creatives for impact across A/B variants, ad formats, and consumer cohorts.

3. Creative Strategy & Business Integration

- Translate consumer insights, funnel metrics, and competitive research into compelling creative strategies.

- Work closely with performance, product, and marketing analytics teams to align messaging with user journeys and conversion triggers.

- Partner with business teams to design property-specific creatives (luxury, budget, NRI, new launches, etc.)

4. Partner Management

- Manage external creative agencies, production houses, and freelancers for scalability and quality.

- Ensure smooth creative workflows, prioritization, and project delivery across multiple stakeholders and campaigns.

5. Digital Product + UX Influence

- Collaborate with product and UX teams on micro-copy, onboarding flows, banners, in-app visuals, and push notifications to ensure a consistent brand experience inside the platform.

6.) Quarterly Brand Track

Key Qualifications

- 6-8 + years of experience in brand management / brand strategist/ social media management roles preferably in consumer tech, PropTech, or e-commerce or boutique specialist agencies

- Proven experience in delivering integrated campaigns across digital , and social platforms.

- A strong understanding of performance marketing and how creative impacts CTR, CVR, and CPC.

- Sharp design sensibility with hands-on expertise in visual storytelling, copy direction, and brand tone-of-voice.

- Exceptional stakeholder management, and presentation skills.

- Working knowledge of AI tools ( Veo 3/ Canva Pro suite / Eleven Labs/ Mid journey) design tools (Adobe CC Suite, Figma), social tracking ( Hoot Suite) video production, and basic animation tools.

Bonus if You Have

- Experience working in real estate, fintech, e-comm, or marketplace platforms.

- Exposure to regional campaigns and building scalable multilingual creative ecosystems.

- Passion for tech-led storytelling, motion graphics, memes, or culture-led content.

KPIs for Success

- Increased brand recall and engagement across core TGs.

- Improved creative performance metrics across top/mid/bottom funnel campaigns.

- Positive qualitative feedback from user research and social listening.

- High internal NPS from marketing, product, and business teams.