Senior Manager - Brand Smirnoff

Key workstreams/ KPIS/ Core Responsibilities:

• All India Brand Performance for Smirnoff Core, development and implementation of all plans
• Develop a detailed understanding of the Smirnoff & Vodka growth opportunity and work in close collaboration with the marketing stakeholders, workgroup ecosystems and commercial regions to implement the required growth drivers to unlock & maximize the brand & business opportunity by market and consumer cohorts
• Lead the strategy & development of mental & physical availability assets for dark markets using best practices from next gen marketing
• Lead comms and content development within the aligned and signed off strategy and ensure brand salience, meaning and differentiation
• Deliver brand communication and content strategy with supporting threshold investment guidance that will ensure brand growth through recruitment, re-recruitment and reach imperatives
• Deploy planned media strategies ensuring brand content is developed from a connections first basis and delivered within context of multi-screen consumer engagement, orchestrated search parameters and owned community environment
• Rollout of serve strategy, lead partnerships, advocacy and drive culture and consumer centricity for the brand and vodka category for India
• Manage the consistent application of our brand assets through leading all work on brand design and assets associated with same, including on innovation and physical availability assets
• Partner the innovation team on new market strategy & launch plans and initiatives, including the development of assets for early-stage markets and work with the all stakeholders and markets to ensure the successful launch, rollout & scaling of Smirnoff Innovations

Qualification: Graduation from a Tier 1 Uni/Institution, MBA/ masters with specialization in Marketing (tier I/ II institute) but not compulsory, Specialised courses: an added benefit

Experience:

• Minimum 7-8 years experience in Marketing with at least 4 years core brand experience working with an FMCG/lifestyle brand/category
• Proven history of allyship and participation in progressive & inclusionary initiatives
• Invested in extra curriculars/ passion projects/ entrepreneurship and/or creative pursuits/ community & culture work

Knowledge & Inter-personal Skills:

Function capabilities for the role:

• Proven strategic judgement and analytical rigour, with the ability to translate strategy into action
• Proven management and implementation of full marketing mix with proven results
• Must have demonstrated strong creative judgement and flair, has an eye for design thinking and creative excellence
• High on cultural awareness and is a resident/ active participant of progressive subcultures
• Solid grounding in marketing with particular skills required in strategy, content / advertising development and digital
• Commercial & project management experience, to ensure that recommended marketing plans are successfully implemented in market
• Strong Analytical skills & proven record in translating consumer and customer insight into effective growth drivers
• Brilliantly executes with immense attention to detail
• Powerful articulation and storytelling

Leadership capabilities for the role:

• Delivering performance move effectively between strategy and operational detail
• Delivering performance knowing when and where to intervene and commitment to outstanding delivery of results
• Inspires agency partners and rallies them to effective implementation in service of the brand agenda
• Managing across a matrixed organisation creating outstanding teamwork and alignment
• Creating Possibilities - Outstanding Marketing Flair and Judgement
• Creating Possibilities - Energise and inspire others to deliver outstanding results