Senior Graphic Designer – Social Media & E-commerce (Performance-Linked Role)

About the Role

We are looking for a seasoned and highly creative Graphic Designer who can create scroll-stopping, high-impact visuals for our brands across social media platforms and e-commerce marketplaces.

This role is ideal for someone who understands what makes content go viral, has a strong sense of visual storytelling, and can independently conceptualize and execute creatives that drive engagement, clicks, conversions, and brand recall.

For the right candidate, this role offers not just a competitive fixed salary, but also performance-based incentives linked to how well the creatives perform across social media and web platforms.

Key Responsibilities

• Conceptualize and design high-impact creatives for:
• Instagram, Facebook, YouTube, WhatsApp, and other social platforms
• E-commerce platforms (Amazon, Flipkart, D2C websites, etc.)
• Create intriguing, trend-driven, and viral-potential content including:
• Static posts, carousels, reels thumbnails, banners, ads, and promotions
• Understand and apply content formats that capture audience attention within the first few seconds
• Translate brand goals into visual narratives that increase engagement and conversions
• Design creatives aligned with brand identity, tone, and guidelines
• Work independently from idea to execution, including:
• Research, ideation, design, iteration, and final delivery
• Collaborate with marketing, content, and performance teams to align creatives with campaigns
• Continuously analyze creative performance and improve designs based on insights
• Stay updated with social media trends, platform algorithms, and creative best practices

Required Skills & Experience

• 3–7+ years of experience as a Graphic Designer (preferably with strong social media and e-commerce exposure)
• Proven ability to create engaging and high-performing digital creatives
• Strong understanding of:
• Social media content trends
• Virality mechanics
• Audience psychology and attention triggers
• Proficiency in design tools such as:
• Adobe Photoshop, Illustrator
• Canva (advanced usage)
• Strong sense of color, typography, composition, and layout
• Experience designing creatives for ads, marketplaces, and brand pages
• Ability to work independently with minimal supervision
• Self-driven, proactive, and outcome-oriented mindset

What We’re Looking For

• A creative thinker, not just an executor
• Someone who understands that good design must perform
• A designer who tracks engagement, CTRs, reach, and conversions—and designs accordingly
• High ownership, accountability, and passion for creative excellence
• Ability to handle multiple projects while maintaining quality and consistency

Compensation & Growth

• Competitive fixed salary
• Performance-based incentives tied to:
• Engagement growth
• Reach & impressions
• Creative performance on social media and web
• Opportunity to work on fast-growing consumer brands
• High visibility role with scope for creative leadership

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹60,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Work Location: In person