Senior Graphic Designer

Sr. Graphic Designer

Are you a designer with a passion for fashion and a flair for creativity? Are you

direct-to-consumer (D2C) marketing

background in the fashion, beauty, or lifestyle industry? If you're a leader, an effective

communicator, technically sound when it comes to production and possess strong brand

building knowledge, we want you to join our team at hex-a-fun. As the pioneer of India's

first collection of quirky printed hankies, we're seeking a Sr. Graphic Designer to help us

continue breaking boundaries and setting trends in the industry.

Must have their personal laptop in fully working condition

Experience: 5-7 years

Location: We Work, Vikhroli, Mumbai

Days: Monday- Friday

Timings: 9:30am - 7:30pm

Responsibilities:

As our Sr. Designer, you will play a crucial role in shaping our brand's visual identity and

bringing our creative concepts to life. Your responsibilities will include:

• Understanding the brand's personality, characteristics, and tone of voice, and using this

understanding to develop brand creatives that resonate with our audience.

• To look at every piece of communication, packaging, content, etc. from a strategic point

of view and objectively to address the brief and various requirements.

• Managing and handling the shoot process from start to finish with ensuring that all the

content being shot is on brand visual identity.

• Holding together the overall creative process internally and externally with agencies to

build a cohesive brand. Every communication from the brand to have a certain tonality &

visual identity which creates memorability for the brand in the longer run.

• Reviewing and aligning the product packaging portfolio from time to time on offline and

online platforms consistently to ensure that it reeks of brand’s visual identity & tonality.

• Ensuring that the creative output is in line with production requirements from a technical

PoV. Also based on the technical know-how suggest various solutions to reduce costs &

try newer technology which gives a better output.

• Managing a team internally and ensuring that they are consistently motivated and are

producing good quality creative work that aligns with our overall brand goal.

• Translating strategic directions into high-quality designs that align with our established

brand identity. Creating captivating content for online & offline, packaging designs on a

day to day basis.

• Gaining a deep understanding of our target consumers and crafting creatives that not

only fit the brand but also address consumer needs to drive higher conversions.

• Injecting fresh and innovative perspectives into your designs by utilizing trend

intelligence and your knowledge of the brand and market dynamics.

• Utilise design software such as Adobe Creative Suite (e.g., Photoshop, Illustrator, After

Effects, Premiere Pro) to develop visually stunning assets and collateral.

Requirements:

• Bachelor's degree or diploma in graphic design or a related field.

• Hands-on experience in graphic design for digital, social, offline, packaging design.

Proven experience in managing, planning and running shoots.

• Ability to thrive under pressure with tight timelines and quick turnarounds.

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