Senior Executive - Modern Trade

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

·      Build road-map to leadership for Modern Trade Channel & Local Modern Trade, strategize and implement programs/plans for development of sales company Brands in this channel.

·      Expanding the footprint of NIINE to all local and regional chains as per the company priority.

·      Customer Business Development through execution of category best practices and insights, and development of common strategic initiatives.

·      Building constructive relationships with customers and collaborating with channel partners are essential aspects of the role. You will work closely with key accounts to understand their needs, build pipelines, and close deals.

·      Achieve volume and sales targets through effective implementation of sales strategies, Identifying the key challenges and enablers; Sales planning/ stock requirement forecast.

·      Prioritization and deployment of available spends towards strategic focus areas and activities for chains and brands.

·      Implementation of Stock Planning and Placement by using the pull and push method. This includes monitoring and taking action on slow-moving products, laggards, and top sellers to ensure optimal stock rotation.

·      Track utilization and effectiveness of trade spends in activities & channels along with the Go-To-Market Manager.

·      Implement and utilize analytics to track sales trends and identify opportunities for growth.

Experience of working with the startup Industry would be an added advantage.

Qualifications

Must have 3-5 years of experience with Modern Trade Stores & LMT ( D-Mart, Reliance Jio Mart, etc)

Background in sales and marketing is essential

Ability to effectively manage and develop key accounts

Experience working with data analytics tools

Bachelor’s degree in marketing or related field