Senior Executive- E commerce

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Role Summary and Impact

As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Executive - Commerce who will:

• Manage search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd , Criteo, The Trade Desk, Walmart, etc.


• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue , Skai, and Epsilo .

• Interact effectively with regional teams internally (Europe, North America, Asia) and be a strong communicator.

• Optimize client accounts to meet their established KPIs.


• Ensure on-going campaign compliance to GroupM established guidelines and best practices.


• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.


• Identify insights and optimizations utilizing historical data and competitive research.


• Address technical issues with media campaign serving.


• Understand key drivers of performance on various ecommerce platforms and marketplaces.


• Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.


• Support junior teams work and assist in their development.

Skills and Experience

• At least 2 years of experience in biddable performance media execution, with a strong preference for retail media execution.


• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).


• Strong drive to understand the retail landscape and latest trends in commerce media.


• Strong analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.


• Ability to collaborate and work effectively with internal teams and external partners.


• A self-starter attitude that thrives in a fast-paced environment.


• Basic knowledge of measurement capabilities and restrictions in 3 rd party partners preferred.


• Excellent project-management skills; able to coo