Senior Executive- CRM

Job Title: Senior Executive – CRM

ABOUT XAPADS MEDIA: Born in India, built for the world — Xapads is a 20-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. We’re not just present in global markets — we’re making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners, including GroupM, Publicis, OMD, and Dentsu.

Recognized as a Great Place to Work for four years in a row and ranked among the Top 100 Companies for Women, we are as invested in building careers as we are in building legacies.

At Xapads, we believe great work comes from curious minds and collaborative teams. You’ll have the space to experiment, the support of people who value good writing, and the opportunity to work on campaigns that stretch across markets. We celebrate ideas - whether they’re witty, bold, or quietly powerful - and give you the chance to see your words shape conversations in the adtech industry.

ABOUT THE JOB: We are seeking a Senior Executive – CRM with hands-on experience in Zoho CRM to streamline processes, optimize automation, and enhance marketing funnel performance. This role is ideal for someone who thrives on solving problems, improving workflows, and enabling sales & marketing teams with actionable insights.

ROLE AND RESPONSIBILITIES:

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  Configure and maintain Zoho CRM (modules, workflows, custom fields, dashboards).

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  Implement and optimize lead management processes and sales pipelines.

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  Support marketing funnel setup and track campaign performance.

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  Integrate Zoho CRM with email marketing and other tools.

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  Generate reports and insights for sales and marketing teams.

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  Train and assist internal teams in effective CRM usage.