AGM – Ad Operations (Media Buying and Partnership)

JOB/COMPANY SUMMARY:

Xapads Media, which started as a garage start-up in 2008, is now an Ad-Tech conglomerate, headquartered in India, with 9 offices in 6 countries, with a 200+ strong team, offering 360* Digital Marketing Solutions to our esteemed clients in 20+ countries.

Xapads is a Technology First Advertisement Company, where we have built & perfected our Artificial Intelligence & Machine Learning engine Xerxes & Xaprio, over the years, using the power of Big Data & Predictive Algorithms, allowing us to run highly targeted Branding & Performance Campaigns, which not only meet but even exceed the KPI expectations of the client, bringing in premium customers, higher LTAV and best in class ROAS for esteemed brands.

With Direct Access to 25,000+ publishing partners and direct integration with all the leading OEMs, We are able to reach well over 1.1 Billion users globally. Our proprietary DMP allows us to build Second & Third Party data on these audiences, which further helps our AI Engine Xerxes to Auto-Optimize towards the Client’s goal.

ABOUT THE JOB:

The Job revolve around technical onboarding of new tier 1 supply partners and ensuring the day to day integration for supply across performance segment.

This include creating and maintain technical infrastructure to smooth the onboarding process for OEM Partners, Tier 1 Apps, Keyboard apps, and short-video apps

ROLES RESPONSIBILITIES:

• Creating technical infrastructure to help Onboarding of Premium and Tier 1 Partners to run our CPI, CPR, and CPA Campaigns.
  
• To act as an Tech-Account manager for onboarded Partners and help them scale the business on daily basis.
  
• Creating a bridge between supply and execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
  
• To integrate the above said publishers partners over S2S, API, RTB or MMP integrations.
  
• Promote mobile Performance campaigns (CPI, CPR, CPA) to achieve the delivery with requested KPIs and Quality.
  
• To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated.
  
• Developing strong relationships and understanding with a diverse range of OEMs, Direct Apps, and SDK Partners in order to increase the global activity.
  

ROLES RESPONSIBILITIES:

• To lead or be a part of the team to run Display campaigns and maintain KPIs, Hygiene, andP&L.
  
• Ensure DV360 and TrueView best practices with a focus on platform expertise, consistency,and quality of work delivery.
  
• Coordinate with Creative teams (internal and client-side) to get creatives as per the guidelines of requested panels.
  
• Responsible for identifying and managing campaign KPIs as agreed upon by sales & agency.
  
• Analyze campaign data, and make applicable optimizations to campaigns to meet the campaign goals.
  
• Maintain P&L for executed campaigns.
  

QUALIFICATIONS AND SKILLS:

• Minimum 6.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA).
  
• Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.