Job
Description
Will be responsible for the global field marketing efforts and for developing and executing the integrated marketing plan to meet and exceed the demand & pipeline goals across our market segments, regions, and target audiences. Drive brand awareness and thought leadership across CXO communities and industries Grow pipeline momentum leveraging mix of programs like - Industry events, webinars, digital marketing, account based marketing and customer advocacy. Partner with sales leadership on territory planning. Be an advocate for the sales department and help the rest of the marketing department understand their priorities. Be an advocate for the marketing department and help the sales department understand the marketing departments priorities. Collaborate closely with product & solution marketing, content marketing, digital, creative, customer advocacy and paid media teams while optimizing the marketing mix across channels to drive conversion into the pipeline. Communicate key campaigns and assets to internal constituents, including field, partner, customer marketing, sales teams, and 3rd parties, and establish a structured feedback loop to ensure successful Campaign GTM. Conduct analysis, review, and update quarterly and yearly goals, and adjust where needed to stay on target to meet campaign & pipeline goals. What are we looking for? The ideal candidate will have a strong track record with high-growth B2B SaaS companies with proven experience in building, scaling, and optimising integrated marketing campaigns to meet the demand and pipeline goals, preferably in a global capacity. Knowledge of the MEA and APAC markets is a must. Relationships with key vendors, agencies and media are needed Demand Generation Execution for Enterprise Segment 9-12 years of marketing experience in a SaaS based organisation People management experience with a track record of empowering teams, meritocratic leader with experience in hiring, nurturing and growing a high-performing team Strong communication skills without a fear of overcommunication. This role will require effective collaboration and coordination across internal and external stakeholders. Demonstrated experience building credibility with and delivering results for the sales teams. Ability to take ambiguous problems and solve them in a structured data-supported way Proven experience successfully leading cross-functional teams; knowledge of demand generation, digital marketing, account-based marketing (ABM), and partner marketing Ability to operate in a fast-paced and open environment and create the context and working environment for associates to deliver beyond expectations Deep understanding of how to use market intelligence, insight, and data to formulate and develop strategies and plans Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing Accountable for organisational alignment, planning, and budget management Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools
