Senior Email Marketing Specialist | Work From Home

3 - 8 years

1 - 3 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Key Responsibilities:

  • Plan and manage high-volume, multi-step email campaigns for B2B clients
  • Segment lists, set up automations, and improve campaign ROI
  • Write high-conversion copy for cold emails and nurture sequences
  • Run A/B tests, improve open/click rates, and manage sender reputation
  • Monitor deliverability and domain health (SPF, DKIM, DMARC)
  • Collaborate with sales teams to align campaigns with lead quality goals
  • Generate campaign performance and insight reports

Requirements:

  • At least 5 years of B2B cold email experience
  • Hands-on with Smartlead, Instantly, Gmass, or similar tools
  • Expertise in inboxing, domain warm-up, and deliverability improvement
  • Strong troubleshooting and analytical skills
  • Proven success managing 50,000+ email sends/month
  • Excellent copywriting and lead segmentation skills

Bonus (Nice to Have):

  • HTML email formatting skills
  • Experience with CRMs like HubSpot or Zoho
  • Familiarity with data tools like Snov.io, Apollo, or Clearbit

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