Brototype logo

Senior Digital Marketing Specialist

3 - 6 years

0 Lacs

kochi kerala india

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

marketing software training optimization model ai seo strategies content research audits html communication

Work Mode

On-site

Job Type

Full Time

Job Description

Answer Engine Optimization (AEO) and Large Language Model Optimization (LLMO)



  • Job Location -

    Kochi

  • Job Title -

    Senior Digital Marketing Specialist

  • Job Type -

    Permanent, Full time, Onsite

  • Experience -

    3-6 years


Responsibilities

  • Develop and execute SEO strategies for visibility and growth.
  • Optimize content for snippets, voice search, AI Overviews, and answer engines.
  • Implement schema markup.
  • Create structured, authoritative content for LLMs to reference.
  • Conduct keyword research, audits, and competitor analysis.
  • Monitor performance via

    GA4, GSC, Ahrefs, SEMrush, etc.


Requirements

  • 3–6 years of SEO experience (EdTech or training industry experience preferred).

  • Hands on experience in

    Paid ads

  • Strong knowledge of SEO,

    AEO,

    and

    LLM optimization.

  • Proficiency in SEO tools and basic

    HTML/CSS.

  • Good communication and analytical skills.
  • Must have own Laptop.


Nice to Have

  • Experience with entity-based SEO and AI workflows.
  • CRO and knowledge graph optimization.


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