Job
Description
About the Company Saara is a VC-backed,fast growing E-commerce technology company that leverages AI to help online brands become profitable by the economic and environmental impact of product returns.. Job Summary: We are looking for a Senior Digital Marketing Executive to develop and execute innovative online marketing strategies that enhance brand awareness, drive traffic, and generate leads. The ideal candidate should have a strong background in digital marketing, SEO, PPC, social media, and content marketing. Key Responsibilities: 1. Digital Strategy Execution: Develop and implement digital marketing strategies aligned with business goals. Optimize online marketing campaigns across various channels (SEO, PPC, social media, email marketing, etc.). Monitor and analyze digital marketing trends, audience behavior, and competition. 2. SEO SEM: Conduct keyword research and implement best SEO practices. Manage and optimize PPC campaigns (Google Ads, Bing Ads, etc.). Track, analyze, and report on campaign performance. 3. Social Media Content Marketing: Develop and execute social media strategies across platforms like Facebook, LinkedIn, Instagram, and Twitter. Create engaging and high-quality content, including blogs, infographics, and videos. Collaborate with designers and content teams to ensure brand consistency. 4. Email CRM Marketing: Plan and execute email marketing campaigns for lead generation and customer retention. Segment audiences and personalize messaging for better engagement. Monitor email performance metrics and optimize campaigns. 5. Analytics Reporting: Use tools like Google Analytics, SEMrush, and HubSpot to measure campaign performance. Generate insights and recommendations based on data analysis. Report on ROI, KPIs, and campaign effectiveness. 6. Team Collaboration Leadership: Work closely with the marketing and sales teams to ensure cohesive branding and messaging. Guide junior digital marketers and provide training where necessary. Stay updated with the latest digital marketing trends and technologies. Key Requirements: Bachelor s degree in Marketing, Business, Communications, or a related field. 3-5+ years of experience in digital marketing. Proficiency in SEO, Google Ads, Facebook Ads, and social media marketing. Strong knowledge of analytics tools (Google Analytics, Google Tag Manager, etc.). Experience with content management systems (WordPress, Shopify, etc.). Excellent communication and project management skills. Ability to work in a fast-paced environment and manage multiple campaigns. Preferred Qualifications: Google Ads and HubSpot certifications. Experience with automation tools (Marketo, Mailchimp, ActiveCampaign,hubspot). Basic knowledge of HTML and CSS is a plus. Benefits: Competitive salary and performance bonuses. Health insurance and wellness programs. Learning and development opportunities. Flexible work options and a collaborative work culture.
