Senior Digital Marketing Analyst

mail cv to shilpa.srivastava@orcapod.work with subject Digital Marketing Analyst

immediate joiners only with max 15 days notice

contract role of 6 months only

excellent communication skills

Role & responsibilities

Skills and Competencies • Good understanding of marketing roles in a professional services firm - marketing communications, campaigns, operations, and reporting • Excellent program management by asking good questions to understand needs and goals, challenges the status quo, provides innovative, impactful ideas, suggests alternatives and is able to articulate pros and cons • Ability to scope, plan, research, analyze, and present data in intuitive graphical formats to draw meaningful insights • Strong MS Office skills, especially Excel and PowerPoint and ability to integrate various technologies to support marketing efforts • Understanding of digital and key social media platforms Twitter, LinkedIn, SlideShare, etc. • Should focus on the end goal and quickly adapt to changing business priorities • Build relationships, share new ideas and interact with marketers based in U.S. • Attention to detail with an ability to take ownership, take decisions, and execute • Strong verbal and written communication skills in English • Excellent team player with experience working in virtual teams What youll do As a strategic marketing senior analyst in Services LP, a subsidiary of the US Firms, you will contribute to the growth and development of the organization in a variety of ways. Key job responsibilities include • Support the SMs in launching campaign activations across various digital channels • Program management of campaigns by working with various internal teams • Execute campaigns by working with various internal teams and track the performance • Develop stronger relationships and play a vital role in driving successful marketing programs • Assist in creating, maintaining, and prioritizing marketing and communications campaigns • Develop internal and external communications and marketing collaterals to propagate services and products • Prepare reports illustrating data graphically and translating complex findings into written text • Track and analyze marketing metrics to measure campaign ROI to help focus on priority campaigns • Provide innovative approaches, share and leverage best practices • Collaborate across the organization to design and deliver campaigns • Adhere to the processes, protocols, reference material, and tools for developing deliverables

Qualifications and experience required: • Masters degree ideally with a focus in Marketing, Communication, English or a related business field • 3+ year of experience in marketing, with good understanding of integrated marketing and communications strategies and how they come together to provide measurable results