Senior Digital Acquisition Manager

Job Requirements

Job Requirements

Role/ Job Title:

Function/ Department:

Job Purpose

Roles & Responsibilities

• Support in developing and implementing Digital business growth strategies:
• Identify target customer segment and relevant product USPs.
• Acquire customers through digital marketing including Performance Marketing, SEO, ASO, Influencer Marketing, Referral marketing etc.
• Continuously optimize journey funnel through CRO levers to improve conversion and to eliminate friction points.
• Plan and execute campaign and journey optimization experiments for consistent business expansion and cost reduction.
• Provide support for policy discussions if required for better growth.
• Ensure that all digital marketing activities adhere to regulatory guidelines and internal risk management policies.
• Market Analysis:
• Benchmark competition for similar products ensures competitive offering by the bank.
• Study continuously evolving acquisition strategies, channels, campaigns and keep experimenting with them.
• Tracking Performance Metrics:
• Define and track end to end KPIs for digital business growth.
• Track relevant input metrics, to diagnose issues and identify opportunities for business expansion.
• Collaboration:
• Coordinate with key stakeholders to ideate, build, and manage smooth processes.
  

Education Qualification

Experience: