Senior Creative Director

In this role as a Senior Creative Director - Copy, you will be at the forefront of shaping the voice of renowned brands in the country. Your responsibilities will include leading teams to craft narratives that are purposeful, precise, and culturally relevant. Your role will involve mentoring talent, influencing creative thinking, and producing impactful work that resonates authentically. **Key Responsibilities:** - Lead the copy and storytelling vision for multi-platform, high-impact campaigns. - Mentor and guide a team of writers to enhance their voice, expand their ideas, and boost their confidence. - Transform business and brand objectives into engaging narratives and campaign strategies. - Collaborate with senior clients and internal stakeholders to develop creative concepts, defend ideas, and refine execution. - Work closely with art, strategy, media, tech, and influencer teams to create cohesive, integrated campaigns. - Incorporate GenAI tools into the writing process to enhance speed, efficiency, and creativity. - Stay updated on cultural trends, language nuances, and the evolving online voice to keep the work relevant and impactful. **Qualifications Required:** - 11-13 years of experience in copywriting across various mediums such as digital, film, social, branded content, and campaigns. - Demonstrated leadership skills in guiding writers through feedback, clear communication, and support. - Proficiency in utilizing GenAI tools like ChatGPT, Jasper, Copy.ai, etc., for ideation, research, and enhancement of content. - Strong storytelling abilities, voice development expertise, and platform-specific writing skills. - Confidence in leading pitches, engaging in high-level client discussions, and participating in cross-functional creative reviews. In summary, as a Senior Creative Director - Copy, you will play a pivotal role in shaping the narratives of leading brands, mentoring a team of writers, and creating impactful campaigns that resonate with audiences. Your experience, leadership skills, and creative vision will be instrumental in driving the success of the projects you undertake.,