Senior Copywriter

Job Title: Senior Copywriter

Experience: 3+ Years

Location: Bhubaneswar (On-Site)

Job Type: Full-Time

Work Schedule: 6 Days/Week

Job Brief

We are looking for a Senior Copywriter for a leading home furnishing company who can do more than just write—we need a storyteller who can give our brand a distinct, sophisticated voice. From punchy Meta ads that convert to poetic brand films and high-authority PR pieces, you will be responsible for the "words" that transform our wall-coverings into a lifestyle aspiration.

Core Responsibilities

• Campaign Copy: Conceptualize and write 360-degree ad campaigns (Digital, Print, and OOH).
• Video Scripting: Write scripts for high-production brand videos, Instagram Reels, and YouTube tutorials.
• PR & Communications: Draft press releases, white papers, and collaboration pitches for architects and influencers.
• UX Writing: Optimize website micro-copy and product descriptions for both SEO and luxury appeal.
• Strategic Collaboration: Brainstorm with the Creative Lead and Performance team to align copy with visual assets and sales goals.

Skills & Mindset

• Versatility: Ability to switch between "hard-sell" performance copy and "soft-sell" luxury storytelling.
• Interior Passion: A natural interest in home decor, architecture, and aesthetic living.
• Strategic Thinking: Understanding of consumer psychology and the D2C marketing funnel.
• Precision: An obsession with grammar, tone, and the subtle power of a single word.
• Speed & Agility: Capable of delivering high-quality copy in a fast-paced, 6-day work environment.

Qualification & Experience

• Education: Degree in English, Communications, Advertising, or Journalism.
• Portfolio: A diverse portfolio featuring ads, long-form articles, and video scripts.

What to Expect

• The chance to build a brand voice from the ground up in the booming home decor sector.
• A collaborative environment where copy is treated as art, not just "filler text."
• A seat at the table in high-level creative and strategic brainstorms.

Job Type: Full-time

Pay: Up to ₹600,000.00 per year

Ability to commute/relocate:

• Bhubaneswar, Orissa: Reliably commute or planning to relocate before starting work (Required)

Location:

• Bhubaneswar, Orissa (Required)

Work Location: In person