Senior Copywriter - B2B Mar

Company Description

Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices in Mumbai, Delhi, and Bangalore, we have partnered with leading brands across verticals to conceptualize and execute data-driven marketing campaigns. Our clientele comprises of Niyo, Kotak, Tata Group, IFFCO Tokio, Bharti AXA, Digit, Angel Broking, Motilal Oswal, Reliance Digital, Decathlon, Apollo Group, flydubai, Thomas Cook, Capgemini, Aon and many more.

Know more:

www.ethinos.com

Job Title:

Senior Copywriter – B2B Marketing

Experience:

5–6 Years

Reporting To:

Content Head

Location

: Mumbai/ Delhi (any would work)

About The Role

We’re looking for a sharp, strategic, and self-driven

Senior Copywriter

with 5–6 years of hands-on experience in

B2B copywriting

. This role is ideal for someone who thinks in campaigns, writes with clarity, and understands how to build brand narratives across social platforms.You’ll be responsible for conceptualizing and writing content that speaks to businesses, from startups to enterprise brands, while mentoring junior writers and ensuring quality, consistency, and creativity in all deliverables.

Key Responsibilities

Campaign Ideation & Execution:

Develop campaign concepts aligned with client/business goals and translate them into copy across multiple digital touchpoints.

Content Strategy & Planning:

Create monthly/quarterly content calendars and ensure timely, relevant content across social media, ad copy, emailers and other branded copy.

Social Media Copy:

Craft engaging, platform-specific copy for LinkedIn, Twitter, Instagram, YT, etc while keeping tone, voice, and audience in mind.

Client Communication:

Collaborate with internal teams and clients to understand briefs and deliver content that meets strategic objectives.

Team Collaboration:

Guide and mentor junior writers, review copy, provide constructive feedback, and step in when needed for exits or transitions.

Independent Ownership:

Take full ownership of assigned accounts and projects, managing timelines and quality independently with minimal supervision.

Required Skills & Qualifications

5–6 years of

exclusive B2B copywriting

experience (agency or brand-side).Strong conceptual thinking and campaign ideation capabilities.Excellent written and verbal communication skills.Familiarity with digital-first content formats and trends.Experience in social media content, emailers, landing pages, and thought leadership content.Ability to work independently, manage multiple projects, and meet tight deadlines.Team player with a proactive attitude and leadership potential.EducationBachelor’s or Master’s in

Mass Communication

,

English Literature

,

Journalism

, or a related field.