Senior Copywriter and Content Writer

We are seeking a talented and versatile Content Writer & PR Specialist to join our team at Renee Cosmetics in Ahmedabad. This dual-role position involves creating engaging content for our color cosmetics line and managing public relations efforts. The ideal candidate will possess a deep passion for beauty, strong writing skills, and the ability to cultivate relationships with media and influencers. Responsibilities include developing content for our website, blog, and social media platforms, crafting product descriptions and promotional copy, as well as creating multimedia content such as videos and infographics. In terms of public relations, you will be responsible for managing media relations, building relationships with beauty editors and influencers, and coordinating PR campaigns and events. Collaboration with the marketing team is essential to develop content and PR strategies aligned with our brand objectives. You will also be involved in conducting market research to identify trends and opportunities for brand visibility. Crafting compelling brand narratives and working closely with the design team to create cohesive visual and written content are key aspects of the role. Additionally, you will be responsible for developing social media content strategies, monitoring trends, and engaging with followers to build brand loyalty. Analyzing campaign performance metrics and staying updated on industry trends will also be part of your responsibilities. Qualifications for this role include a Bachelor's degree in Marketing, Communications, or Public Relations, along with at least 3 years of experience in content writing and public relations, preferably within the beauty industry. A strong portfolio showcasing diverse writing samples, excellent communication skills, and proficiency in SEO and social media management tools are required. Strong research skills, attention to detail, and the ability to work both independently and collaboratively in a fast-paced environment are also important. In return, we offer a creative and inclusive work environment, opportunities for professional growth, and employee discounts on products. If you are passionate about the beauty industry and have the skills to create compelling content while driving PR initiatives, we encourage you to submit your resume to careers@reneecosmetics.in with the subject line indicating your desired designation and location. Please note that candidates from the color cosmetics industry will be given preference.,