Senior Copywriter

As a dynamic and strategic Senior Copywriter, your role will involve leading content initiatives across various platforms. To excel in this position, you will need to bring a balance of creativity, leadership, and analytical thinking. Your responsibilities will include: - Developing high-quality and engaging content for digital platforms. - Supervising, motivating, and mentoring junior copywriting executives and interns. - Analyzing client briefs in collaboration with the account management team. - Formulating brand strategies, campaign execution plans, and content calendars aligned with client objectives. - Generating content for new client pitches, campaign planning, and research. - Exploring new content formats for client pitches, proposals, and potential collaborations. - Staying updated on emerging trends and insights relevant to client pitches, briefs, and partnerships. - Producing original and relevant content with efficient turnaround times. - Coordinating with cross-functional teams to fulfill client requirements. - Ensuring all content meets quality standards and brand guidelines for websites, blogs, social media, SEO, and final scripts. - Conducting edits and aesthetic evaluations during pre-production and production stages. - Developing concepts for influencer collaborations. - Monitoring and analyzing the performance of content using analytics tools to optimize future content strategies and campaigns. Key Skills & Competencies required for this role include: - Strong copywriting expertise across advertising, digital, and modern media platforms. - Proven ability to create impactful short- and long-form content. - Strong understanding of SEO, digital marketing, and analytics tools. - Ability to think strategically and creatively under tight deadlines. - Excellent interpersonal and client-facing communication abilities. Qualifications & Experience needed for this position are: - Bachelor's degree in Journalism, Communications, Marketing, or a related field. - 4+ years of professional copywriting experience, preferably in a marketing/advertising agency environment.,