Senior Content Writer

Profile : Sr. Associate – Content Writer

Experience :

Location:

Qualification:

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Candidate Responsibilities:

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· Write in-depth, technically sound case studies based on company projects, showcasing challenges, solutions, technology stacks, and outcomes.

· Conduct keyword research and integrate targeted keywords into content to improve SEO performance.

· Write content that resonates with diverse target audiences and manage content requirements across a wide range of clients.

· Stay updated on industry trends, technologies, and competitors to produce relevant and insightful content.

· Create compelling storylines and scripts for product or service videos that communicate value, strengthen brand presence, and engage audiences.

· Collaborate with marketing, design, and cross-functional teams to develop content strategies aligned with business goals.

· Edit and proofread content to ensure accuracy, clarity, and consistent tone and style.

· Stay up-to-date with content-writing best practices and emerging technologies to enhance content strategies.

· Use analytics tools to track and measure content performance, optimizing content for engagement and conversions.

· Should rely primarily on their own writing skills and creativity, with minimal use of AI tools to ensure originality and authenticity.  

Candidate Requirements:

· 5+ years of experience in content writing, content curation, and/or editing.

· Excellent command over written and verbal English.

· Strong passion and ability to create SEO-focused and internet-optimized content.

· Ability to communicate clearly with both tech-savvy audiences and laymen, switching tone as needed.

· Experience in producing content for websites, blogs, social media content & case studies, especially IT-related, is required.