Senior Content Writer - Cosmetics, Fashion & Lifestyle

Job Title: Senior Content Writer Cosmetics, Fashion & Lifestyle

Location:

Salary Range:

Experience:

About the Role

senior content writer

beauty and fashion ecosystem

Key Responsibilities

Website & Product Copy

• Create

  compelling product stories

  that highlight benefits, craftsmanship, and innovation with an aspirational tone.
• Write

  luxury-driven category and collection pages

  that inspire trust and guide consumers seamlessly from discovery to purchase.
• Translate complex skincare formulations and fashion elements into

  clear yet sophisticated language

  , balancing science with allure.
• Develop

  hero headlines, microcopy, and brand taglines

  that reinforce exclusivity and elegance.

Blog & Editorial Content

• Produce

  long-form editorial articles

  that position the brand as a thought leader in beauty, skincare, fashion, and lifestyle.
• Write

  trend-driven features

  (e.g., seasonal skincare rituals, luxury fashion inspirations, and clean beauty movements).
• Collaborate with product experts, dermatologists, or stylists to craft

  authority-backed educational content

  .
• Infuse every piece with a

  premium lifestyle lens

  while ensuring SEO best practices for discoverability.

Ad & Campaign Copywriting

• Write

  scroll-stopping ad copy

  for Instagram and YouTube campaigns, blending creativity with conversion.
• Craft

  impactful headlines and CTAs

  for digital campaigns, influencer collaborations, and brand activations.
• Align messaging with

  luxury positioning

  , adapting tone for awareness, engagement, and purchase campaigns.
• Contribute to

  360 campaigns

  , ensuring harmony across ads, banners, social assets, and e-commerce listings.

Social Media Storytelling

• Write

  captivating captions and micro-stories

  for Instagram, YouTube, and other luxury platforms.
• Conceptualize

  narratives around product launches, behind-the-scenes stories, and influencer tie-ups

  .
• Maintain a

  consistent, premium brand voice

  that resonates with aspirational consumers.
• Repurpose long-form content into

  short, engaging posts and reels copy

  that are trend-aware yet timeless.

Other Deliverables

• Craft

  brand brochures, press notes, and newsletters

  with a refined, editorial edge.
• Collaborate with design, marketing, and e-commerce teams to bring campaigns and launches to life.
• Uphold the brand’s role as a

  curator of luxury, science, and style

  through every piece of written communication.

Requirements

• Minimum 4 years of experience in

  content writing for cosmetics, fashion, lifestyle, or luxury brands

  .
• Proven portfolio showcasing

  website copy, editorial content, campaigns, and ad storytelling

  .
• Strong understanding of

  SEO and digital content strategy

  , with the ability to integrate keywords seamlessly.
• Mastery in

  tone adaptation

  —aspirational, elegant, and premium across platforms.
• Excellent command of English with impeccable grammar and editing skills.
• A passion for beauty, fashion, and lifestyle, with awareness of

  global trends

  .

Why Join Us?

• Be the

  voice of a premium lifestyle brand

  shaping global narratives in beauty and fashion.
• Work on

  diverse content formats

  —from editorial storytelling to cutting-edge ad campaigns.
• Collaborate with a team that values

  creativity, luxury aesthetics, and innovation

  .
• Enjoy end-to-end ownership of content that directly influences brand perception and growth.