Senior Content Writer

Job Summary:

We are seeking a highly creative and experienced Senior Content Writer to join our marketing team. The ideal candidate will be a versatile wordsmith with a proven track record of creating compelling content across various digital and print platforms. This role requires not only exceptional writing skills but also the ability to lead and mentor a small team of content writers and creators, ensuring all content aligns with our brand voice and marketing objectives.

Key Responsibilities:

• Content Creation & Strategy:

• Develop and write high-quality, engaging content for our website, including landing pages, blog posts, and service/product descriptions.
• Craft compelling copy for marketing materials such as brochures and flyers.
• Create persuasive and effective copy for email marketing campaigns and WhatsApp broadcasts.
• Lead the content team in developing and executing a comprehensive content strategy across all channels.

• Team Leadership & Content Review:

• Manage and mentor a small team of content creators, including a

  Content Writer

  and a

  Social Media Executive

  , providing them with guidance, support, and opportunities for professional growth.
• Oversee the social media calendar and guide the Social Media Executive in creating

  scripts for Instagram Reels and posts

  , and other social media copy.
• Review, edit, and proofread all content produced by both the internal team and our

  external content agency

  to ensure accuracy, clarity, and consistency in our brand voice and tone.
• Provide constructive feedback and direction to team members to help them improve their skills.

• External Agency Management:

• Act as the primary point of contact for our external content agency.
• Brief the agency on content requirements and objectives.
• Manage the workflow and project timelines with the agency, ensuring their deliverables meet our standards and deadlines

Qualifications:

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 2-3 years of proven experience as a Content Writer, Copywriter, or in a similar role.
• Experience in leading and managing a small team of content creators (Good to have, but not mandatory)
• Proven ability to write for various platforms and adapt writing style to suit different channels (e.g., website, social media, print).
• Experience in

  writing scripts for video content

  and strong understanding of

  SEO principles

  and how to apply them to content creation.

Interested candidates share their resume with the details below:-

EMAIL ID: nikita.sharma@careerlauncher.com