Senior Content Strategist & Lead Writer - AI & Digital Infrastructure

Role Overview

Senior Content Strategist & Lead Writer

strategic and hands-on role

• Understand the full AI stack and how Singtel/DICo fits within it.
• Craft clear, compelling propositions for enterprise customers and ecosystem partners.
• Translate the narrative into a practical 12-18 month content plan and priority assets (website, LinkedIn, email).
• Operate in a lean, fast-moving environment, acting as both strategist and writer.
  

Requirements

RESPONSIBILITIES

• Understand the AI & infra stack and where DICo fits: sovereign AI cloud, data centres, connectivity, GPUs, reAI platform, and key partners.
• Develop a clear, concise narrative and value propositions for:
• Enterprise customers (data-sensitive, AI workloads)
• Ecosystem partners (cloud, GPU, LLM and integration partners)
• Create a practical messaging framework (lightweight message house) that can be reused across channels.
• Define a 12-18 month content strategy & roadmap covering:
• Website (solutions, product/AI pages, thought leadership)
• LinkedIn (company + leaders' thought leadership)
• Email / EDMs
• Write and refine key content assets, including:
• Website copy
• LinkedIn posts and short thought-leadership pieces
• Email/EDM copy and basic articles/explainers
• Provide content direction/briefs for designers and video teams (e.g. for infographics or launch assets).
• Offer a point of view on the website structure and content needed to be "fit for purpose" for AI/infra buyers and partners.
  

Requirements

• Previous experience in content strategy/editorial/content lead roles, ideally in B2B tech.
• Proven experience with AI, cloud, data infrastructure, telecoms, or adjacent fields.
• Strong track record crafting narratives, propositions and messaging in complex tech environments.
• Excellent copywriting skills (website, LinkedIn, email, short-form thought leadership).
• Comfortable working in a lean, fast-moving, "startup within enterprise" context.
• Curious, analytical and able to get up to speed quickly on new products, partners and technologies.
  

think and do