Senior Content Strategist (Digital Marketing Agency)

Industry & Sector

Primary job title:

Role & Responsibilities

• Define and own content strategy for client accounts: establish audience segmentation, content pillars, tone of voice, and channel mix aligned to business goals.
• Create and manage editorial calendars across blogs, social, email, and owned channels; coordinate briefs, deadlines, and cross-functional delivery with creative, SEO, and paid teams.
• Conduct content audits and gap analyses to prioritise topical coverage and repurposing opportunities; recommend content roadmaps to improve organic visibility and conversion.
• Lead keyword research and SEO-driven content planning; set on-page optimisation standards and collaborate with SEO specialists to implement technical recommendations.
• Measure content performance using analytics and reporting frameworks; produce insight-driven reports and optimisation plans to improve CTR, engagement, and lead quality.
• Mentor and review work from copywriters and content producers; ensure editorial excellence, brand consistency, and scalable content operations across accounts.
  

Skills & Qualifications

• Content strategy
• Editorial planning
• SEO
• Keyword research
• Content audits
• WordPress
• Google Analytics
• Ahrefs
  

Preferred

• HubSpot CMS
• Content performance dashboards
• B2B SaaS content expertise
  

Benefits & Culture Highlights

• Collaborative, on-site agency environment with hands-on mentorship and cross-discipline exposure.
• Opportunities to lead client-facing strategy and shape editorial vision for diverse sectors.
• Professional development support, agency workshops, and performance-linked incentives.
  

Location & Workplace