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3.0 - 7.0 years
0 Lacs
chennai, tamil nadu
On-site
As a Content Experience Designer at Cognizant, you will be dedicated to developing human-centered experiences that offer personalized, clear, helpful, and inclusive digital solutions for our customers. Your focus will be on understanding the why, what, and how of product use, in order to align user needs with business objectives throughout the user journey. By employing human-centered design methods such as design-thinking, service design, and research, you will be responsible for creating compelling and strategic ideas that have a direct impact on product roadmaps and emphasize a solution's potential for success. In addition, you will conduct competitive analysis on both direct and indirect competitors, as well as keep abreast of new trends in the marketplace to guide the research and design process effectively. Your role will involve gathering and evaluating business requirements for new or enhanced business products, utilizing both quantitative and qualitative data to ensure that content decisions are driven by real user needs and influence human behavior positively. Key Responsibilities: - Utilize various human-centered techniques like personas, user flows, content audits, and wireframes to determine content design. - Develop, refine, and manage content in tools like Figma, CMS, design files, or other documentation tools. - Collaborate closely with Experience Designers to ensure a seamless integration of content and visual design elements for an engaging solution. - Ensure that all content meets accessibility and compliance standards. - Uphold content design to Shield design and content guidelines, promoting consistency and quality. - Participate in content community of practice (COP) events and initiatives for personal growth and peer support. - Attend user interviews and usability sessions to gather insights. - Validate content in a test environment before its production release. - Operate within an Agile environment, involving the creation of sprint stories and active participation in Agile ceremonies. - Develop proficiency in Agile tools like Jira and Confluence. - Potentially contribute to story sizing and scoping activities. Qualifications: - Bachelor's degree in English, Writing, Technical Writing, Journalism, Content Strategy, or Library Science preferred, or equivalent experience. - Typically possess three to five years of relevant experience. - Deep expertise in tools like Figma. - Strong presentation, verbal, and written communication skills. Required Skills: - In-depth understanding of content strategy and information architecture principles, coupled with extensive experience in user-centered design. - Substantial background in writing various digital content for applications and portals, including navigation labels, form field labels, error messages, contextual help messages, and alert messages. - Proficient in managing ambiguity, working independently, and multitasking effectively. - Ability to meet challenging deadlines and deliver high-quality work promptly, including the rapid turnaround of plans and reports. - Exceptional at conveying complex concepts clearly and persuasively to diverse audiences within the organization. Cognizant Technologies is an equal opportunity employer.,
Posted 6 days ago
3.0 - 7.0 years
0 Lacs
chennai, tamil nadu
On-site
As a Content Experience Designer at U.S. Bank, you will be dedicated to creating human-centered experiences that cater to the personalized, clear, helpful, and inclusive digital-plus-human solutions for our customers. Your focus will be on understanding the why, what, and how of product use to align user needs with business objectives throughout the user journey. Leveraging human-centered design methodologies such as design-thinking, service design, and research, you will be responsible for generating compelling and strategic ideas that influence product roadmaps and showcase the potential for success. Additionally, you will conduct competitive analysis on direct and indirect competitors while keeping abreast of market trends to guide the research and design process effectively. Your responsibilities as a Content Experience Designer will include gathering and evaluating business requirements for new or improved business products, utilizing both quantitative and qualitative data to ensure content decisions are driven by genuine user needs and impact human behavior positively. Employing various human-centered techniques like personas, user flows, content audits, and wireframes, you will craft content designs that align with the overall strategy. You will be tasked with creating, refining, and managing content within platforms like Figma while collaborating with Experience Designers to ensure the seamless integration of content and visual elements for a unified user experience. Furthermore, you will be expected to uphold accessibility and compliance standards and ensure that all content design adheres to Shield design and content guidelines, promoting consistency and quality. Active participation in the content community of practice (COP) events and activities is essential for personal development and peer support. Your role will also involve observing user interviews and usability sessions, validating content in a test environment before its release to production, and operating within an Agile environment. This includes writing sprint stories, engaging in regular Agile ceremonies, and utilizing Agile tools such as Jira and Confluence. You may also contribute to story sizing and scoping activities. The ideal candidate for this position should possess a Bachelor's degree in English, Writing, Technical Writing, Journalism, Content Strategy, or Library Science, or equivalent experience, along with three to five years of relevant experience. Proficiency in tools like Figma is a must, in addition to effective presentation, verbal, and written communication skills. Preferred skills and experience include a deep understanding of content strategy and information architecture, extensive experience in user-centered design, and the ability to craft various digital content for applications and portals. In summary, as a Content Experience Designer at U.S. Bank, you will play a vital role in creating engaging and impactful content that resonates with users while aligning with business objectives and industry standards. Your ability to work collaboratively, think critically, and communicate effectively will be key to delivering high-quality solutions within ambitious deadlines across various platforms and audiences.,
Posted 6 days ago
5.0 - 9.0 years
0 Lacs
delhi
On-site
As a Senior SEO Specialist at Interactive Bees located in Delhi NCR, you will be responsible for developing and implementing advanced SEO strategies that encompass on-page, off-page, and technical aspects. With over 5 years of experience in core SEO, you will lead keyword research, competitive analysis, and content audits to ensure optimal performance in an ever-evolving digital landscape. Your role will involve working closely with Large Language Models (LLMs) and Generative AI tools to optimize content workflows with tools like ChatGPT, Claude, Jasper, etc. You will integrate Generative AI into SEO content pipelines while upholding quality, originality, and E-A-T standards. Collaborating with developers and content teams, you will implement SEO best practices on websites and landing pages. Monitoring and reporting on SEO performance using tools such as GA4, GSC, SEMrush/Ahrefs, and LLM-driven dashboards will be a crucial part of your responsibilities. Staying abreast of AI advancements in search, such as SGE, AI snippets, and multimodal SEO, will ensure that you remain ahead of the curve in SEO strategies. Preferred skills for this role include a deep understanding of Google algorithms, indexing, crawling, and structured data. Experience in using and optimizing prompts with LLMs for SEO content generation is highly desirable. Familiarity with AI-powered SEO tools like Surfer SEO, MarketMuse, and Frase will be advantageous. Additionally, knowledge of schema markup, page speed optimization, and technical audits is essential. If you have experience in integrating LLMs with CMS or SEO platforms, an understanding of prompt engineering, or exposure to Python and automation scripts for SEO tasks, it would be considered a bonus. Prior experience in optimizing content for AI search experiences, such as SGE and Bing Chat, will also be beneficial. Joining Interactive Bees offers you the opportunity to work on cutting-edge SEO and AI projects for leading brands. You will be part of a collaborative and growth-focused team culture with opportunities to experiment with new tools and AI models. Competitive salary along with performance incentives make this role even more rewarding.,
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
As a Sr. Content & Strategy Specialist at Viral Pitch, your primary responsibility will be to develop and implement content strategies that resonate with the target audience while aligning with the brand's voice and objectives. Located in Gurugram, this full-time on-site role will require you to manage content across various platforms, create engaging web content, and oversee content management processes. Your role will involve researching industry trends, collaborating with different departments, and ensuring that all content is in line with the brand's identity. You will be tasked with decoding brand briefs to generate innovative campaign ideas, developing clear and compelling content that reflects the company's brand image, and addresses both business objectives and consumer needs. Additionally, you will analyze content marketing data to identify trends, conduct content audits to evaluate the performance of existing content, and perform content gap analyses to determine the type of content required. You will establish style guides that define the writing style and presentation tone necessary to create engaging content for brands, as well as develop a deep understanding of each brand's target audience through market research. To qualify for this role, you should hold a Bachelor's degree in marketing, communications, advertising, journalism, or a related field, with proven experience in content strategy and project management. The ideal candidate will possess strong content presentation and design skills, exceptional organizational abilities, and excellent analytical and communication skills. The ability to work under pressure and collaborate effectively with team members are also essential for success in this position.,
Posted 1 month ago
7.0 - 11.0 years
0 Lacs
karnataka
On-site
At Gravity One, you are part of a team that is redefining digital experiences by creating innovative, user-centered products that have a real impact. Your role as a talented and detail-oriented UX Writer in our growing Product Design team involves collaborating closely with designers, researchers, product managers, and developers to craft clear, concise, and user-friendly copy across all our digital products. Your work will be crucial in creating a seamless, engaging, and intuitive experience for our users. As a UX Writer at Gravity One, your responsibilities include writing clear, concise, and user-focused copy for product interfaces such as buttons, error messages, tooltips, onboarding flows, notifications, and other elements. You will collaborate with cross-functional teams to ensure that the copy aligns with the overall user experience and design vision. Maintaining consistency in tone, voice, and style in accordance with Gravity One's brand guidelines is essential. Additionally, you will conduct content audits, analyze user feedback, and perform usability tests to optimize content based on user needs and behavior. The ideal candidate for this role has a passion for storytelling, prior experience in writing for product and user experience, and the ability to understand the context of an executive user group. You should have a Bachelor's degree in English, Communication, Journalism, or a related field, or equivalent professional experience, along with 7-10 years of experience as a UX Writer, Content Strategist, or similar role in a product or digital environment. A strong portfolio demonstrating expertise in writing for digital interfaces, microcopy, and user-centered content is required. You must possess a deep understanding of UX principles and how written content contributes to the overall user experience. Excellent communication skills and the ability to collaborate effectively with designers, developers, and stakeholders are crucial. Attention to detail, the ability to balance creative expression and functional clarity, and the capability to understand and implement brand voice and tone while meeting different product needs are also important qualities for this role. Familiarity with tools like Figma, Sketch, or Adobe XD is a plus. Preferred qualifications include experience working in Agile environments, knowledge of accessibility standards and inclusive writing practices, experience in SaaS, mobile applications, or other digital products, and a passion for design, user-centered thinking, and creating delightful user experiences.,
Posted 1 month ago
4.0 - 8.0 years
0 Lacs
thane, maharashtra
On-site
About Us: 5paisa Capital Ltd. stands at the forefront of India's fintech revolution, offering a comprehensive digital platform for retail investors and traders. With a commitment to democratizing financial services, 5paisa provides a suite of products including Stocks, Futures & Options, Mutual Funds, IPOs, all accessible through user-friendly mobile applications and web platforms. Today 5paisa is a go-to platform for serious traders and investors. Role Overview: We are seeking a talented and experienced UX Writer to join our dynamic team. You will be responsible for creating clear, concise, and compelling content across the 5paisa mobile app and website, enhancing user experience and engagement. Key Responsibilities: Craft user-centric content for our mobile application and website, including UI microcopy, user guides, error messages, notifications, and onboarding flows. Collaborate closely with Product Managers, UX/UI Designers, and Researchers to understand user needs and business objectives. Work alongside the Marketing team to ensure brand voice and tone are consistent across all user-facing communication. Develop and maintain a content style guide to ensure consistency in language and terminology. Simplify complex financial and trading concepts into easy-to-understand language for a diverse user base. Conduct content audits and use data and user feedback to iterate and improve UX copy. Required Skills & Qualifications: A minimum of 4-5 years of proven experience as a UX Writer, Content Strategist, or a similar role. Mandatory: Prior experience in the BFSI (Banking, Financial Services, and Insurance) sector. Mandatory: In-depth knowledge of stock markets, trading platforms, and financial terminology. A strong portfolio showcasing your UX writing work, particularly for mobile apps and websites. Excellent writing, editing, and proofreading skills with a keen eye for detail. Ability to work effectively in a fast-paced, collaborative environment. Bachelor's degree,
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
karnataka
On-site
As a Senior Scientific Content Strategist, you will be leading digital content marketing efforts with a focus on scientific content creation. Your role will involve developing and executing comprehensive content strategies to drive engagement, enhance brand visibility, and support overall digital marketing goals. Your responsibilities will include leading the creation and implementation of innovative scientific content strategies across various digital platforms, overseeing the development, writing, and editing of high-quality scientific content, and collaborating with cross-functional teams to ensure cohesive content strategies. You will also be optimizing content for search engines, analyzing data to measure performance, staying current with industry trends, and mentoring junior content associates. To excel in this role, you should have a master's or bachelor's degree in a pharmacy-related field, proven experience as a scientific content writer, and 3-5 years of experience in digital marketing teams. Preferred knowledge and skills include expertise in digital marketing concepts, strong analytical abilities, proficiency in digital marketing tools, excellent communication skills, creative thinking, leadership qualities, attention to detail, and a collaborative mindset. This position may involve up to 10% travel (up to 26 business days per year) and requires sedentary physical exertion. If you are a seasoned professional looking to leverage your expertise in scientific content creation to drive digital marketing success, this role offers an exciting opportunity to lead content strategies, engage with diverse teams, and contribute to the growth and development of the team.,
Posted 1 month ago
7.0 - 11.0 years
0 Lacs
karnataka
On-site
At Gravity One, the focus is on redefining digital experiences by creating innovative, user-centered products that have a real impact. The team at Gravity One is passionate about developing seamless, intuitive, and delightful experiences for users across various platforms. As a UX Writer at Gravity One, you will play a crucial role in crafting clear, concise, and user-friendly copy that enhances the overall user experience. Your responsibilities will include writing user-focused copy for product interfaces such as buttons, error messages, tooltips, onboarding flows, and notifications. Collaborating closely with product designers, researchers, and developers is essential to ensure that the copy aligns with the user experience and design vision. Maintaining consistency in tone, voice, and style across all digital touchpoints is vital, following Gravity One's brand guidelines. To optimize content based on user needs and behavior, you will conduct content audits, analyze user feedback, and perform usability tests. Working with cross-functional teams to understand product functionality and the user journey will enable you to create effective and meaningful content. Additionally, you will contribute to the development and upkeep of a company-wide content style guide, ensuring it evolves with the brand's voice. The ideal candidate for this role should have a bachelor's degree in English, Communication, Journalism, or a related field, or equivalent professional experience. With 7-10 years of experience as a UX Writer or similar role in a product or digital environment, you should possess a strong portfolio showcasing expertise in writing for digital interfaces and user-centered content. An in-depth understanding of UX principles and excellent communication skills are essential, along with the ability to collaborate effectively with designers, developers, and other stakeholders. Attention to detail, the capacity to balance creative expression with functional clarity, and the ability to understand and implement brand voice and tone are key qualities. Familiarity with tools like Figma, Sketch, or Adobe XD is advantageous. Preferred qualifications include experience working in Agile environments, knowledge of accessibility standards and inclusive writing practices, familiarity with SaaS, mobile applications, or other digital products, and a passion for design and user-centered thinking. Join Gravity One in shaping the future of user experience and contribute to creating delightful user experiences that cater to diverse audiences while ensuring accessibility and inclusivity.,
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
karnataka
On-site
Genpact is a global professional services and solutions firm with a strong focus on delivering outcomes that shape the future. With over 125,000 people across 30+ countries, we are driven by curiosity, agility, and a commitment to creating lasting value for our clients. We serve leading enterprises, including the Fortune Global 500, by leveraging our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI. We are currently looking for a Business Analyst - Web Content Marketing & Email Developer (Automation Specialist) to join our marketing team. In this role, you will be responsible for overseeing client websites and email programs, collaborating with various stakeholders to implement digital marketing strategies, and ensuring consistency across all digital marketing channels. The ideal candidate will have a strong background in designing and managing enterprise eCommerce initiatives in a data-driven environment, along with excellent leadership skills and a strategic mindset. **Responsibilities:** - Utilize content management system (Sitecore) to execute client websites for the wealth segment. - Develop, launch, and optimize a variety of email programs using email marketing software (Salesforce Marketing Cloud). - Work closely with Marketing Campaign Managers to drive digital activation of strategic campaigns. - Act as a digital subject matter expert in collaboration with Marketing, Legal, and Compliance teams. - Ensure digital marketing materials comply with brand guidelines and regulatory standards. - Conduct testing of email campaigns and implement best practices to improve performance. - Schedule and automate promotional email campaigns and ensure compliance with CAN-SPAM regulations. - Provide web analytics to improve the overall value of wealth-related sections of the site. - Perform other duties as assigned. **Qualifications:** **Minimum Qualifications / Skills:** - Bachelor's Degree - Relevant web content management and design experience in Sitecore/Salesforce Marketing Cloud or similar platforms - Flexible shift availability **Preferred Qualifications / Skills:** - Excellent organizational and prioritization skills with project management experience - Experience working cross-functionally with marketing and product management teams - Knowledge of Agile delivery framework - Ability to interact with senior management and work independently - Proficiency in HTML, Content Management Systems, Salesforce Marketing Cloud, Adobe Analytics, and SQL queries - Previous experience with content hubs or blogs is a plus - Knowledge of A/B and Multivariate Testing, SEO, and Paid Search tactics is a plus - Familiarity with content audits, content inventories, and Information Architecture is a plus If you are looking to join a dynamic team and make a significant impact in the world of digital marketing, we invite you to apply for the Business Analyst position at Genpact. **Job Details:** - Job Title: Business Analyst - Location: India-Bangalore - Schedule: Full-time - Education Level: Bachelor's / Graduation / Equivalent - Job Posting Date: Aug 26, 2024, 5:59:20 AM - Master Skills List: Operations - Job Category: Full Time We look forward to welcoming a passionate and talented individual to our team who is ready to contribute to our mission of creating a world that works better for people. Apply now and be a part of our exciting journey at Genpact.,
Posted 1 month ago
5 - 8 years
5 - 10 Lacs
Udaipur
Work from Office
Build a compelling content narrative and consistent brand voice that drives awareness, engagement, and qualified inbound leads across industries Kansoft targets
Posted 3 months ago
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