Senior Category Executive

About Nua:

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India. Starting with our innovative, chemical-free and India’s only fully customizable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 10 lakh women, we are already India’s largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $12 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office.

If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

About the Role:

At Nua, we are obsessed with developing holistic solutions to existing women’s problems through great products, personalized experience and a supportive community.

As a Category Executive, you will be working on a number of areas within category operations and growth management (such as customer research, product development, operations & marketing). The ideal candidate for this role will have strong problem-solving skills, analytical thinking, and ability to work on multiple work streams with competing priorities. We are looking for someone who is customer obsessed and data-driven. They should have strong problem-solving skills and juggle multiple tasks.

Key Responsibilities:

• Market Research:

  Conduct market research to identify trends, competitive landscape, and customer preferences to make informed marketing decisions. 

• Consumer Insights:

  Gather actionable insights from customer product feedback calls and other sources (both quantitative and qualitative) to improve the customers purchase and post-purchase journey.

• Collateral Planning

  : Collaborate with the copy and design team to translate brand communication into verbal and visual elements for packs, banners, videos, carousels, etc.

• New Product Development (NPD):

  Collaborate with the product development team to identify opportunities for new product development and manage the launch of new products.

• Budget Management:

  Manage the marketing budget, ensuring effective allocation of resources and maximizing ROI.

• Performance Analysis:

  Monitor and analyze the performance of marketing initiatives, using data-driven insights to optimize strategies on improving the funnel and user conversion.

• Stakeholder Collaboration

  : Work closely with cross-functional teams, including sales, product development, operations, and customer service.

• Agency Management:

  Manage relationships with external agencies and vendors to ensure high-quality and timely delivery of marketing services.

What we look for:

• Strong Post-graduate from top-tier college
• 1-2 years of marketing, category ops or growth experience; experience in D2C, e-commerce is preferred
• Ability to work across cross-functional teams and on multiple work streams with competing priorities
• Strong analytical and problem-solving skills
• Strong written and oral communication skills
• Bias for action & self-starter