Senior Business Analyst

Role & responsibilities

• Partner with product managers, designers, and engineers to inform product decisions with data and ensure metric-driven development across the product lifecycle.
• Drive product strategy by identifying key product metrics, tracking them rigorously, and providing insights to improve user engagement, retention, and feature adoption.
• Help improve data instrumentation, event tracking, and data visibility for a better understanding of user journeys and product usage.
• Collaborate with cross-functional teams to design and evaluate experiments (A/B tests) that validate hypotheses and improve product performance.
• Build and maintain dashboards, reports, and automated systems to monitor product KPIs and surface actionable insights to product and leadership teams.
• Work closely with Data Science and Data Engineering teams to ensure robust data pipelines and modelling frameworks are aligned with product goals.
• Enable senior leadership decision-making by translating product metrics and trends into clear, impactful narratives.
• Mentor junior analysts and contribute to analytical best practices across the org.

What are we looking for?

• 2-4 Years of experience in Analytics.
• Strong prior experience (1-2 years) in product analytics is a must.
• Technical capabilities: Proficient in SQL, Excel & Strong working experience with BI tools (Tableau, Qlikview, Power BI, Cognos, BO, Pentaho etc.)
• Strong understanding of statistics and experience with statistical analysis, along with experience in designing experiments & A/B frameworks
• Strong quantitative abilities, distinctive problem-solving and excellent analysis skills
• Strong organizational, communication, presentation and project management skills
• Background in statistical modelling and experience with statistical/scripting tools such as R, Python, Spark, SAS or SPSS is a plus.

Preferred candidate profile