Senior Business Analyst - PIM,DAM,CDP,Integration & Custom Development

Reports To:

Role Summary

Senior Business Analyst (BA)

Management (PIM)

This role demands a deep understanding of business processes, data structures, and digital ecosystems. The ideal candidate will bridge the gap between business and technology teams, ensuring clarity, precision, and quality in every stage - from discovery and requirement definition to solution validation and deployment.

Key Responsibilities

Business & Functional Analysis

• Lead discovery and requirement-gathering sessions with business and technical stakeholders.
• Analyze and document

  business processes

  ,

  data flows

  , and

  system interactions

  across PIM, DAM, CDP, and integration ecosystems.
• Develop detailed

  Business Requirement Documents (BRDs)

  ,

  Functional Specifications

  ,

  User Stories

  , and

  Acceptance Criteria

  .
• Collaborate with architects and engineers to translate business needs into scalable, technical solutions.
• Ensure business requirements align with enterprise architecture standards and integration strategies.

Platform & Domain Expertise

• Work closely with solution and technical teams to define and refine use cases for

  PIM, DAM, and CDP implementations

  .
• Understand product and customer data models, taxonomy, metadata structures, and integration workflows.
• Partner with development teams to define

  API specifications

  ,

  data mappings

  , and

  integration logic

  for connected systems (ERP, eCommerce, CRM, etc.).
• Contribute to solution blueprinting for custom development initiatives, ensuring traceability from business goals to technical outcomes.

Stakeholder Collaboration & Communication

• Act as the liaison between business stakeholders, solution architects, and engineering teams.
• Facilitate workshops, demonstrations, and walkthroughs to validate requirements and solution approaches.
• Manage change requests and maintain clarity in scope, timeline, and expectations.
• Communicate complex technical concepts to non-technical stakeholders effectively.

Testing, Validation & Delivery Support

• Define UAT test cases, coordinate testing efforts, and validate solutions against requirements.
• Support quality assurance teams in ensuring completeness and accuracy of functional coverage.
• Participate in deployment planning and post-implementation reviews.
• Document lessons learned and contribute to continuous improvement frameworks.

Required Skills & Experience

• 8-12 years of experience as a

  Business Analyst

  in IT consulting, digital transformation, or enterprise solution delivery.
• Strong experience in at least

  two of the following domains:

PIM (e.g., Pimcore, Informatica, Akeneo)

DAM (e.g., Adobe Experience Manager, Bynder)

CDP (e.g., Segment, Treasure Data, Salesforce CDP)

• Solid understanding of

  integration and data management

  (APIs, ETL, iPaaS, middleware).
• Experience supporting

  custom application development

  and working with engineering teams through the full SDLC.
• Proficiency in tools such as

  JIRA, Confluence, Miro, Figma

  , and

  Lucidchart

  for documentation and collaboration.
• Excellent analytical, documentation, and problem-solving skills.
• Strong stakeholder management and communication abilities.
• Experience working in Agile / Scrum environments.

Preferred:

• Knowledge of data modeling, master data governance, and taxonomy design.
• Exposure to cloud ecosystems (AWS / Azure) and microservices-based architectures.
• Professional certifications (CBAP, PMI-PBA, or Agile BA) are a plus.