Senior Associate PPC

Job Summary

Key Responsibilities

• Campaign Management:
• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, and other platforms.
• Conduct keyword research and optimize campaigns for performance and ROI.
• Performance Analysis:
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, AdWords, and other relevant platforms.
• Provide insights and recommendations for continuous improvement.
• Budget Management:
• Plan and manage advertising budgets to ensure optimal allocation and ROI.
• Track spend and ensure campaigns stay within budget.
• A/B Testing & Optimization:
• Execute A/B testing for ad creatives, landing pages, and strategies to improve campaign effectiveness.
• Regularly refine targeting, bidding strategies, and ad placements.
• Collaboration:
• Work closely with content creators, designers, and the broader marketing team to align PPC strategies with overall marketing goals.
• Coordinate with stakeholders to understand business objectives and target audience requirements.
• Staying Updated:
• Keep up-to-date with the latest trends, tools, and techniques in digital marketing and PPC advertising.
  

Required Qualifications

• Proven experience managing PPC campaigns across multiple platforms.
• Proficiency in tools such as Google Ads, Bing Ads, Google Analytics, and Excel.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Knowledge of SEO and how it integrates with PPC campaigns.
• Excellent communication skills, both written and verbal.
• Detail-oriented with strong organizational and multitasking skills.
  

Preferred Qualifications

• Certification in Google Ads, Bing Ads, or Facebook Blueprint.
• Experience in e-commerce or lead-generation campaigns.
• Familiarity with CRM tools and marketing automation platforms.
  

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