Senior / Associate Growth & Marketing

As a Senior Associate in Growth & Marketing, you will play a crucial role in shaping how the company communicates with the world. This position requires a brand-first approach, focusing on growth strategies and storytelling rather than digital marketing or performance metrics. **Key Responsibilities:** - Lead brand campaigns from concept to execution, collaborating with top-tier agencies and freelancers. - Develop compelling content narratives for social media, websites, and PR channels. - Manage influencer and creator relationships to co-create content that enhances credibility and expands reach. - Curate a content calendar that balances campaign spikes with continuous storytelling. - Utilize CRM and analytics insights to refine messaging and evaluate brand perception. **Qualifications Required:** - 5-8 years of experience in brand, strategy, or creative roles within renowned FMCG, D2C, or e-commerce brands. - Proven track record in brand-building, preferably having scaled at least one consumer brand. - Experience in overseeing agencies, influencers, and creators while maintaining high creative standards. - In-depth understanding of how brands evolve through narrative strategies rather than solely through media expenditures. - Strong aesthetic sense, ability to craft tone, and proficiency in using platform-specific language. - Preferred: Possess a robust network within the creative/brand/agency realm or have established a notable personal brand online. In addition to the job specifics, the role offers an exciting opportunity to work closely with leadership in shaping brand strategies and enhancing market presence.,