Senior Associate - Brand Marketing

Urban Company is a technology platform that offers customers a wide range of services at home. You can use our platform to conveniently book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, and more. All these services are delivered in the comfort of your home and at a time of your choosing. We are committed to providing our customers with a high-quality, standardized, and reliable service experience. To ensure this commitment, we closely collaborate with our hand-picked service partners. We equip them with technology, training, products, tools, financing, insurance, and brand support to help them succeed and deliver the promised service quality. Urban Company, formerly known as UrbanClap, was founded in November 2014 by Abhiraj, Raghav, and Varun. The founders identified that the home services industry was largely unorganized, fragmented, and offline. Customers faced challenges in accessing quality services conveniently, while service professionals struggled to make a sustainable living due to multiple intermediaries and contractors. Recognizing the need for disruption, Urban Company was launched with three core principles in mind: - Customer love: Building a platform that offers delightful and differentiated services. - Partner empowerment: Establishing a deep, full-stack partnership with service partners to enhance their earnings and livelihood. - Technology first: Introducing innovation and technology into a traditional industry. About the Role: We are seeking a creative and strategic Senior Associate Brand Marketing to develop Natives brand strategy and communication across the funnel. In this role, you will combine strategic communication and specific messaging deployment to drive growth for Native RO & Locks. Your responsibilities will include building brand loyalty through original content and collaborations with creators, identifying effective Go-To-Market (GTM) strategies, and ensuring cohesive storytelling throughout the customer journey. Key Responsibilities: GTM Strategy & Funnel Communication: - Understand the customer journey thoroughly and customize communication for each stage, from awareness to conversions. - Develop unique communication strategies for different stages of the funnel - awareness, consideration, and conversion. - Collaborate with GTM and growth teams to align messaging with product launches, seasonal events, and revenue objectives. Content & Social Strategy: - Formulate and execute brand and social strategies across platforms like Instagram and YouTube, using a mix of content formats to convey meaningful stories. - Manage the content calendar and storytelling roadmap, maintaining consistency in tone, voice, and brand narrative. - Work with creative teams, agencies, or freelancers to produce visually appealing and strategically aligned content. Creator Partnerships & Brand Endorsement: - Identify and collaborate with creators who resonate with Natives values and can authentically engage with their communities. - Establish a network of creators and Key Opinion Leaders (KOLs) who can serve as long-term advocates for the brand. Qualifications: This role is suitable for you if: - You possess 3-5 years of relevant experience at a brand(s) or agency, focusing on building beloved consumer brands. Additional experience in growing brands using content is a plus. - You have a strong blend of strategic vision, creative thinking, and analytical business acumen. - Customer-centricity comes naturally to you, and you excel in communicating the value proposition effectively to internal teams and external audiences. - You have managed end-to-end brand/content campaigns and collaborated with agencies to execute them successfully. - Your passion for brands is evident, and you understand the strategic importance of content across various consumer touchpoints. - You are inquisitive and leverage both qualitative and quantitative research for strategic decision-making. - Comfortable in navigating through uncertainties in a dynamic startup environment, you can handle multiple projects with conflicting priorities. - Your communication skills are strong, enabling you to articulate viewpoints and foster alignment among stakeholders. - As an action-oriented self-starter, you maintain attention to detail in a fast-paced setting.,