Senior Associate - Brand Marketing

Role Overview: As a Senior Associate Brand Marketing at Urban Company, formerly known as UrbanClap, you will play a crucial role in developing Natives brand strategy and communication across the funnel. You will be responsible for combining strategic communication and specific messaging deployment to drive growth for Native RO & Locks. Your main focus will be on building brand loyalty through original content and collaborations with creators, identifying effective Go-To-Market (GTM) strategies, and ensuring cohesive storytelling throughout the customer journey. Key Responsibilities: - Understand the customer journey thoroughly and customize communication for each stage, from awareness to conversions. - Develop unique communication strategies for different stages of the funnel - awareness, consideration, and conversion. - Collaborate with GTM and growth teams to align messaging with product launches, seasonal events, and revenue objectives. - Formulate and execute brand and social strategies across platforms like Instagram and YouTube, using a mix of content formats to convey meaningful stories. - Manage the content calendar and storytelling roadmap, maintaining consistency in tone, voice, and brand narrative. - Work with creative teams, agencies, or freelancers to produce visually appealing and strategically aligned content. - Identify and collaborate with creators who resonate with Natives values and can authentically engage with their communities. - Establish a network of creators and Key Opinion Leaders (KOLs) who can serve as long-term advocates for the brand. Qualifications: - Possess 3-5 years of relevant experience at a brand(s) or agency, focusing on building beloved consumer brands. Additional experience in growing brands using content is a plus. - Have a strong blend of strategic vision, creative thinking, and analytical business acumen. - Customer-centricity comes naturally to you, and you excel in communicating the value proposition effectively to internal teams and external audiences. - Have managed end-to-end brand/content campaigns and collaborated with agencies to execute them successfully. - Your passion for brands is evident, and you understand the strategic importance of content across various consumer touchpoints. - Comfortable in navigating through uncertainties in a dynamic startup environment, you can handle multiple projects with conflicting priorities. - Your communication skills are strong, enabling you to articulate viewpoints and foster alignment among stakeholders. - As an action-oriented self-starter, you maintain attention to detail in a fast-paced setting.,