Senior Area Sales Manager / Area Sales Manager

Job Title: Senior Area Sales Manager Sales & Marketing

Location:

Reports To:

Department:

Job Overview:

The Senior Area Sales Manager will be responsible for driving sales performance, managing a high-performing sales team, expanding distribution channels, and providing market insights. This role plays a crucial part in achieving regional sales targets and contributing to the company’s overall growth strategy.

Key Responsibilities:

1. Sales Management

• Develop and implement strategic sales plans to meet or exceed regional sales targets.
• Analyze market trends, customer needs, and competitor activities to identify growth opportunities.
• Build and maintain strong relationships with key customers and channel partners.

2. Team Leadership

• Lead, mentor, and motivate the sales team to achieve high performance.
• Provide regular coaching and support to improve team effectiveness.
• Set clear performance goals and monitor KPIs for each team member.

3. Distribution Management

• Manage and optimize the regional distribution network for maximum reach and efficiency.
• Coordinate with logistics and supply chain teams to ensure product availability.
• Evaluate and develop effective distribution channels aligned with business goals.

4. Reporting & MIS

• Maintain accurate sales forecasts and performance reports.
• Analyze sales data to highlight trends, risks, and improvement areas.
• Present regular updates and insights to senior leadership.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 8–12 years of experience in regional sales and distributor management, preferably in building materials (Preferred Plumbing material), PVC/Plastic Pipes & Fittings, Adhesives, paints, and Tiles.
• Proven leadership and team management (Minimum 5 Members) capabilities.
• Strong analytical, communication, and interpersonal skills.

Key Skills:

• Sales Strategy & Execution
• Team Leadership & Coaching
• Distribution Network Management
• Market & Competitor Analysis
• Data-Driven Decision Making

Client & Channel Partner Relationship Management