Senior Area Business Manager

As a vital contributor to the long-term growth of Abbott Nutrition products in your territory, your primary focus will be on increasing awareness among Health Care Professionals regarding the crucial role of nutrition in enhancing quality of life. You will also highlight the superiority of Abbott products compared to competitors. Your efforts will involve acquiring new business opportunities and expanding existing ones through an omnichannel approach that emphasizes customer engagement. By effectively engaging with Health Care Professionals, your goal will be to instill confidence and loyalty towards Abbott brand products. - Enable the ethical field force to achieve regional and team Key Performance Indicators (KPIs). - Analyze market trends, category insights, and channel opportunities within your designated territory. - Utilize real-time omnichannel business intelligence to identify growth opportunities at the customer/account level. - Leverage business analytics and customer insights to assess growth potential across the region. - Develop an omnichannel engagement strategy to position Abbott as the preferred brand. In addition to the above responsibilities, you will also: - Develop and execute account plans aligning with the integrated customer engagement strategy. - Deploy marketing programs aimed at target customers and accounts through Medical Representatives. - Provide ongoing coaching and feedback to Medical reps to enhance their customer engagement skills. - Advance the digital knowledge and application capabilities of Medical reps through mentoring and coaching. - Build and nurture relationships with customers and accounts across various channels to promote awareness and foster loyalty towards Abbott brand products. Collaboration with cross-functional teams such as Marketing, Analytics, and Sales Force Effectiveness (SFE) will be crucial for success in this role. By working together, you will gather and interpret customer and market behavior data to translate omnichannel engagement insights into actionable strategies. Additionally, developing and expanding a network of Key Opinion Leaders (KOLs) within your territory to influence perceptions at all levels of an account, beyond just Health Care Professionals, will be an essential aspect of your responsibilities.,