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Senior Analyst - Direct Display

Senior Analyst - Direct Display

Merkle Science

2 - 3 years

10 - 11 Lacs

Chennai

Posted:3 months ago| Platform:

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Skills Required

Media marketing Online media Excel Campaign management Senior Analyst digital campaigns Billing Management Powerpoint Advertising

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Description: Primary responsibilities to monitor and manage digital campaigns in ad serving systems such as DCM/ CM360. Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch. Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues. Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns. Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns. Pull and analyze reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing. Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders. Send post campaign analysis within two business working days of campaign end date. Qualifications 2 to 3 experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage. Experience using ad serving systems such as CM360 Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc Trained in MS Excel PowerPoint Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent

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Merkle Science

www.merklescience.com

Blockchain Analytics and Compliance

Singapore

51-200 Employees

359 Jobs

Key People

Kailash Ahuja

CEO
Priyanka Mathur

Director of Product
Mikhail Kostiuk

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Senior Analyst - Direct Display

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Skills Required

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