Senior Amazon Campaign Manager

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Job Summary:

We are looking for a Senior Amazon Campaign Manager who will be responsible for developing and executing high-impact advertising strategies to drive performance and profitability on Amazon. The ideal candidate should have a deep understanding of Amazon&aposs ad ecosystem, strong analytical skills, and a proven track record of managing campaigns that deliver strong ROAS and sales growth.

Key Responsibilities:

• Strategize, execute, and manage all types of Amazon Advertising campaigns: Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Analyze data and identify trends to create performance-driven strategies tailored to product categories and customer behavior.
• Optimize campaigns on an ongoing basis by tracking key metrics such as ROAS, ACOS, CTR, CPC, CVR, and TACOS.
• Prepare and present performance reports with actionable insights using tools like Excel, Google Sheets, and Amazon Advertising Console.
• Collaborate with creative and content teams to ensure ad copies and product listings are aligned with campaign goals.
• Maintain a close eye on competition, keyword trends, and ad placements to stay ahead of market dynamics.
• Manage budgets, pacing, and bid strategies to maximize efficiency and sales potential.
• Continuously test and refine targeting, placements, and creatives to improve performance.

Key Prerequisites:

• In-depth practical knowledge of all Amazon ad campaign types and their nuances, including bidding strategies, targeting options, and funnel stages.
• Strong data representation skills ability to convert raw data into meaningful dashboards, graphs, and performance reports that drive decision-making.
• Expertise in tracking and interpreting metrics like ROAS, ACOS, CTR, and conversion rate, with a strong ability to make optimization decisions based on insights.
• Solid understanding of the Amazon Seller Central and Advertising Console dashboards.
• Highly proficient in Excel, Pivot Tables, and other data analytics tools.
• Strong communication and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Experience managing Amazon campaigns in international marketplaces (US, UK, EU, etc.) is preferred.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• 2+ years of hands-on experience in Amazon Advertising.
• Amazon Ads Certification is a plus.