Search Marketing Manager

About Hoppa & Elife

At hoppa & Elife, we’re unifying all ground transportation into one powerful marketplace, giving travellers the freedom to book airport transfers, ride-hailing, shared shuttles, private cars, and trains—all in one place. Trusted by over 40 million travellers in 182+ countries.

Our market is the world. Our customers are everywhere. Our platform and apps are built on the cloud. We have endless exciting problems to solve and we only use the best and latest technology.

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The Role:

Paid Search Marketing Manager

Key Responsibilities

• Plan, launch, and manage paid search campaigns across global markets to deliver on CPA and ROAS targets.
• Conduct keyword research, ad copy testing, bid optimisation, and audience targeting.
• Collaborate with the Head of Paid Search on budget allocation, forecasting, and performance reporting.
• Monitor daily performance, using data to identify trends, opportunities, and risks.
• Partner with relevant teams to ensure ad experiences are aligned, relevant, and conversion-focused.
• Stay up to date with industry changes, platform updates, and competitor strategies to keep hoppa ahead of the curve.
• Contribute to hoppa’s & Elife’s global growth story by scaling campaigns in both core (airport transfers) and emerging (ride-hailing, trains) services.

Skills & Experience

• 4–6 years of hands-on experience managing large-scale PPC campaigns, ideally in a travel, e-commerce, or marketplace environment.
• Strong knowledge of Google Ads, Microsoft Ads, and other search platforms.
• Proficient in Google Analytics (GA4), Google Tag Manager, and data visualisation tools.
• Experience managing significant budgets across multiple geographies.
• An analytical mindset with the ability to translate data into actionable insights.
• Strong copywriting and testing skills to deliver compelling ad creatives.
• Highly organised, detail-oriented, and comfortable working in a fast-moving, global business.
• Interest or experience in leveraging emerging AI tools for campaign optimisation—such as automated bidding, creative generation, or predictive targeting—to drive efficiency and performance at scale.