Search Engine Optimization Specialist

Job Description

Experience : 2 years - 4 years Location : Noida Responsibilities: Develop and execute effective link-building strategies focused on acquiring high-quality backlinks. Build and maintain relationships for backlink outreach and link exchange partnerships. Collaborate closely with content teams to ensure alignment with SEO and business goals. Monitor and analyse backlink performance using SEO tools such as Ahrefs, SEMrush, and Moz. Conduct competitor backlink analysis to identify and capitalize on opportunities. Stay updated on the latest SEO trends, algorithm updates, and best practices to optimize strategies. Requirements: Knowledge of on-page, off-page, and technical SEO Proven 2+ years of experience in link building, with a strong focus on quality backlinks and link exchange strategies. Proficiency in SEO tools such as Ahrefs, Moz, SEMrush, or similar platforms. Excellent outreach, communication, and relationship-building skills. Strong analytical mindset with the ability to track, interpret, and improve SEO performance metrics. Familiarity with content marketing strategies is a plus. Experience in eCommerce SEO or working for a software development platform is a strong advantage. Show more Show less