The ideal candidate should have at least 2 years of experience in managing Google Ads, proficient with Google Analytics and optimization techniques on improving our overall Google Paid and Organic campaigns. The role also requires you to manage our corporate website and implement search engine optimization techniques. 1) Search Engine Optimization skills From keyword research to blog-based optimization, the candidate needs to know the ‘how-to’ when it comes to SEO. Article submissions- You will be required to broadcast our in-house content on all major digital platforms to gain organic traffic. Regularly conduct keyword research, analyze user behavior through our social media analytics, and stay up-to-date on global trends. Monitor competitor's activities related to organic traffic. Expected to know all the technicalities related to link building. 2) Paid advertising Manage existing Google campaigns and coordinate with the Google account manager on optimization methods. Weekly reports on Google advertising results and report to the Head of Digital Marketing. Achieving KPI related to cost per acquisition. Achieving monthly targets when it comes to generating leads through Google ads within the monthly budget. Job Type: Full-time Pay: ₹12,000.00 - ₹20,000.00 per month Schedule: Monday to Friday Supplemental Pay: Yearly bonus Education: Bachelor's (Preferred) Experience: SEO: 1 year (Preferred) PPC Campaign Management: 1 year (Preferred) total work: 1 year (Preferred) Work Location: In person