Search Engine Optimization Specialist

We are looking for a result-driven SEO Manager/Ad Manager who will be responsible for driving the success of our online advertising campaigns and optimizing our website’s visibility on search engines. The role involves strategizing, executing and managing paid ad campaigns across various platforms and implementing effective SEO tactics to improve organic search rankings and increase traffic to our website.

Key Responsibilities:

1. Paid Ad Campaign Management:

* Develop and execute PPC (pay-per-click) campaigns across platform like

* Google Ads, Facebook Ads, etc. to drive targeted traffic and conversions.

* Monitor and optimize ad performance regularly to achieve maximum ROI

* Conduct A/B testing and analyze data to improve ad creative targeting and bid strategies.

2. Search Engine Optimization (SEO):

* Implement on-page and off-page strategies to improve organic search rankings and increase website visibility.

* Perform keyword research to identify relevant keywords and incorporate them into website content and meta tags.

3. Content Marketing:

* Collaborate with the content team to develop SEO-friendly content including blg-posts, articles and landing pages to attract organic traffic.

* Optimize existing content for SEO and make recommendations for improvements.

4. Analytics and Reporting:

* Monitor website traffic, ad performance and keyword rankings using tools like

* Google Analytics, Google Search Console and other SEO software.

* Provide regular performance reports with actionable insights to the marketing team and management.

5. Competitor Analysis:

* Keep abreast of industry standards and competitor strategies to identify new opportunities and stay ahead in the market.

6. Conversion Rate Optimization (CRO):

* Work closely with the CRO team to align SEO and ad strategies with the overall goal of improving conversion rates.

7. Stay Updated with SEO and Ad Trends:

* Continuously research and stay updated with the latest SEO and online advertising trend, tools and best practices.

Qualifications and Requirements:

* Bachelor’s degree in Marketing, Advertising, Business or related field.

* 5-6 years of relevant work experience in a fast-paced, growing online media company.

* Familiarity with SEO tools like SEMrush, Moz, Ahrefs etc.

* Strong knowledge of SEO (On-page, Off-page and Technical SEO)

* Good knowledge of backlink analysis.

* Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

* Strong understanding of performance marketing, conversion and online customer acquisition.

* Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

* Deep knowledge of Google Ads, Facebook Ads, and Instagram Ads.

* Strong understanding of PPC principles, strategies, and best practices.

* Proficiency in using keyword research and PPC analytics tools.

* Ability to interpret data, analyze campaign performance, and make data-driven decisions.

* Detail-oriented with a focus on delivering high-quality results

* Knowledge of ranking factors and search engine algorithms