Search Engine Optimization Specialist

Role Overview: As an SEO Specialist, your primary responsibility will be to develop and execute comprehensive SEO strategies to enhance organic visibility and drive traffic to the website. You will play a crucial role in conducting keyword research, competitor analysis, and implementing on-page/off-page optimization techniques. Collaboration with content, design, and development teams to ensure alignment with SEO best practices will also be a key part of your role. Key Responsibilities: - Develop and execute comprehensive SEO strategies to improve organic visibility and drive website traffic. - Conduct thorough keyword research, competitor analysis, and on-page/off-page optimization. - Manage technical SEO audits and implement necessary improvements to enhance website performance. - Collaborate closely with content, design, and development teams to align SEO best practices. - Monitor website performance using analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc. - Prepare and deliver performance reports, insights, and recommendations to clients to drive continuous improvement. - Stay updated with the latest SEO trends, algorithm updates, and industry best practices to ensure the website remains optimized for search engines. Qualifications Required: - Minimum of 5 years of experience in SEO with a proven track record of improving organic visibility. - Proficiency in using SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. - Strong analytical skills and the ability to interpret data to make strategic decisions. - Excellent communication skills to collaborate effectively with cross-functional teams and present insights to clients. (Note: No additional details about the company were provided in the job description.),