Search Engine Optimization Specialist

Company Description

Careervale.com is a career-focused platform committed to supporting students, job seekers, professionals, and lifelong learners in achieving their career aspirations. By offering trusted resources, easy-to-understand career guidance, and expert insights, Careervale.com simplifies the complexities of careers and self-development. The platform shares practical tips for job seekers, provides insights into emerging industries, and supports skill development efforts. Dedicated to empowerment, Careervale.com equips individuals with the tools and confidence to build rewarding careers.

Role Description

This is a full-time, on-site role for a Search Engine Optimization Specialist based in Gorakhpur. The SEO Specialist will manage search engine optimization activities, including keyword research, conducting SEO audits, and implementing on-page SEO strategies. Responsibilities include optimizing website content, improving organic search rankings, analyzing web traffic data through analytical tools, and executing link-building techniques to enhance domain authority. Collaboration with cross-functional teams to align SEO strategies with organizational goals is expected.

Qualifications

• Proficiency in Keyword Research and On-Page SEO implementation
• Experience conducting SEO Audits and optimizing websites for performance
• Skills in Link Building strategies to improve domain authority
• Strong understanding of Web Analytics tools for assessing performance and driving improvements
• Excellent communication and analytical skills
• Ability to work collaboratively in a team environment
• Basic knowledge of HTML, CSS, and content management systems is a plus
• Bachelor’s degree in Marketing, Communications, or a related field