Search Engine Optimization Specialist

Company Description

We are Brandatory, a modern Creative Branding and Digital Marketing Agency dedicated to crafting exceptional digital experiences. With over 5 years of experience and 250+ successful projects, we have established a global footprint spanning 15+ countries. Based in Kolkata, we aspire to be one of the best digital marketing companies. Join us on a journey where your brand's potential knows no bounds.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist located in Kolkata. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, and executing link-building strategies. The specialist will also be working on web analytics and implementing on-page SEO techniques to optimize website performance and search rankings.

Key Responsibilities

Optimize website content, meta titles, descriptions, headings, and URLs.

Ensure proper internal linking and use of structured data (schema markup).

Improve site speed, mobile-friendliness, and crawlability.

Fix technical issues like broken links, redirects, duplicate content, etc.

Collaborate with content writers to create SEO-friendly and engaging content.

Update and repurpose existing content to improve rankings.

Optimize Google Business Profile.

Build local citations and manage online reviews.

Requirements

0 - 1 years of hands-on experience search engine optimization specialist work.

Strong understanding of search engine algorithms (Google, Bing, etc.).Hands-on experience with SEO tools such as. Google Search Console. Google Analytics. SEMrush / Ahrefs / Moz / Ubersuggest. Screaming Frog.

Keyword research and targeting. Link-building strategies. Competitor and market analysis. Mobile-first and responsive SEO. Site speed optimization. Structured data / Schema markup. Local SEO and Google Business Profile optimization.