Search Engine Optimization Lead

What is this job all about?

Search is no longer confined to Google alone today, brands are discovered through AI-driven answer engines. As a Lead, SEO & AEO Analyst, you will be responsible for constantly learning and executing how brands are perceived, cited, and trusted in this new ecosystem. Your mission is to integrate technical SEO foundations, E-E-A-T content strategy, structured data architecture, and AI visibility optimization into a unified framework that ensures maximum discoverability. You will be responsible for making client, Pepper Square and its group companys brand visible not just in search results, but also in AI-generated answers, knowledge graphs, and industry thought leadership spaces, all supported by advanced analytics and actionable insights.

Skills

Technical

• Must have - Technical SEO Audits (robots.txt, sitemaps, crawl optimization, site speed), Content Authority (E-E-A-T content briefs, SME collaboration, AI-optimized content, content quality scoring), (AEO) Answer Engine Optimization (Real-time monitoring across ChatGPT, Perplexity, Gemini; citation tracking; AI response optimization), Data & Analytics (AI visibility dashboards, competitor presence benchmarking, attribution modelling) and Digital PR & Thought Leadership: Industry research, expert commentary, publication outreach, brand mention amplification.
• Good to have - HTML/CSS basics, Familiarity with AI monitoring tools and Exposure to international SEO strategies, especially for US markets.

Others

• Strong analytical and problem-solving skills.
• Excellent communication and reporting ability.
• Ability to explain SEO & GEO insights to non-technical stakeholders.
• Passion for staying updated with SEO, AI search trends, and algorithm changes.
• Ability to mentor junior resources for SEO research and reporting tasks.

Your job consists of

Strategic Thinking:

Industry Expertise:

Analytical Skills:

Collaboration:

Supervisory Responsibility:

Relationship Building:

Adaptability:

Result Oriented:

Problem-Solving: