Search Engine Optimization Analyst (3-4 Years)

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About Annalect India

We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this together!

Responsibilities

• Responsible for search ranking, keyword research, analysis, KPI’s & other optimization activities driving the brand’s traffic
• Work with agency partner to provide recommendations to improve site rankings
• Provide analysis and insights to optimize commerce pages and landing pages
• Reporting on search KPIs and site performance
• Work with product owners, marketing teams, commerce & others who own the pages to improve their performance on SERP
• Research skills and attention to detail wrt to data from several search engines
• Ability to work in a fast-paced world of SEO.

Qualifications

• 2 to 5 years’ experience in

  SEO Analysis, Auditing & optimizing

  webpages, and websites
• Conducting

  keyword research

  & generating new keyword ideas
• Monitor

  website traffic, search results, rankings

  and developing plans to improve.
• Developing

  link building

  strategy
• Able to use

  Analytics

  (GA4/AA),

  SEO tools

  (search console, audit tools),

  dashboards

  (excel, looker, etc) to provide a complete picture of E2E SEO
• Ideas for SEO-friendly

  content creation

  , blogs & others

• Social Media

  profile analysis for SEO recommendations
• Keeping up to date with

  new trends

  , best SEO practices,

  search algorithm

  updates & others.
• Knowledge of HTML, CSS & Java script would be an added advantage.