Script Writer

Role Overview

YouTube Scriptwriter & Research Lead

This is not just a desk research role—you will actively be on the ground, speaking with real customers, field teams, industry experts, and internal stakeholders to gather authentic, first-hand insights. You will also keep yourself updated on the latest solar trends, policy changes, financing models, and industry developments to ensure that our content remains accurate, timely, and relevant.

Most importantly, you will bring solar to life through well-researched, story-driven scripts that are not only informative but also emotionally engaging.

Key Responsibilities

1. Deep Research & Story Mining

• Conduct primary and secondary research to identify the most relevant and impactful solar topics.
• Perform on-the-ground research: visit solar sites, speak with customers, installers, engineers, and sales teams to gather real-world insights.
• Monitor industry trends, competitor content, and YouTube best practices to maintain a competitive edge.
• Stay informed on solar subsidies, financing models, and government policies to ensure accuracy and value in the content.

2. Scriptwriting & Storytelling

• Write highly engaging, research-backed scripts that simplify solar concepts for homeowners.
• Develop compelling narratives, relatable characters, and strong storylines to capture audience attention from the start.
• Suggest visual elements, graphics, and storytelling techniques to enhance the overall impact of videos.
• Create scripts for a variety of formats including explainers, customer stories, vlogs, reaction videos, and product breakdowns.

3. Collaboration with the YouTube Team

• Work closely with the YouTube creator/host, video editors, and marketing team to bring scripts to life.
• Manage the content calendar to ensure timely delivery of research and scripts.
• Collaborate with SEO specialists to optimize scripts for YouTube searchability and engagement.

4. Audience-Centric Approach & Optimization

• Analyze YouTube performance data, audience feedback, and analytics to refine the scriptwriting strategy.
• Adapt scripts for different video formats while maintaining engagement and freshness.
• Experiment with new video concepts, storytelling methods, and engagement tactics to increase views and subscriptions.