SB-1328- Sr Content Writer- IT & Brand Messaging

7 - 8 years

9 - 10 Lacs

Posted:14 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Overview

We re hiring a

Senior Content Writer

who can craft high-impact messaging for the IT and SaaS space. As an

individual contributor

, you ll be responsible for articulating our positioning, elevating our voice, and bringing clarity to complex tech topics. This role requires a storyteller s mindset, a strategist s thinking, and a marketer s precision.

Key Responsibilities

  • Create compelling, benefit-led content for:
  • Website & landing pages
  • Thought leadership (blogs, POVs, whitepapers)
  • Case studies, eBooks, and reports
  • Brand messaging, taglines, and microcopy
  • Campaigns, ads, and social copy
  • Transform product features into clear Value Benefit Feature (VBF) messages aligned with user needs.
  • Collaborate closely with design, SEO, and product teams to ensure messaging consistency and performance.
  • Research and distill complex IT and SaaS concepts into easy-to-understand, non-jargony narratives.
  • Own and maintain editorial calendars, voice guidelines, and content libraries.
  • Drive messaging for brand revamp projects, new service launches, and partner communications.

Requirements

  • 7-8 years of B2B writing experience, with strong exposure to

    IT, SaaS, or digital services

    .
  • Excellent storytelling, editing, and interviewing skills.
  • Proven ability to write across formats and audiences from C-suite to technical users.
  • Experience with frameworks like

    VBF

    , or

    StoryBrand

    .
  • Comfortable working independently while collaborating with cross-functional teams.

Nice to Have

  • Experience with GenAI topics, product marketing, or employer branding.
  • Background in UX writing or video scriptwriting is a bonus.
  • Familiarity with SEO and performance writing.

About Softobiz:

Innovation begins with like-minded people aiming to transform the world together. At Softobiz, we invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. With a team of 300+ technology enthusiasts, we have been trusted by leading enterprises around the globe for over 12+ years.
At Softobiz, we foster a culture of equality, learning, collaboration, and creative freedom, empowering our employees to grow and excel in their careers. Our technical craftsmen are pioneers in the latest technologies like AI, machine learning, and product development.

Why Should You Join Softobiz?

-

Work with technical craftsmen who are pioneers in the latest technologies.
- Access training sessions and skill-enhancement courses for personal and professional growth.
- Be rewarded for exceptional performance and celebrate success through engaging parties.
- Experience a culture that embraces diversity and creates an inclusive environment for all employees.

For more information about our solutions and organization, visit

www.softobiz.com

,

Follow us on

LinkedIn

,

Twitter

,

and

Facebook

for more updates.

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