SB-1328- Sr Content Writer- IT & Brand Messaging

Key Responsibilities

• Create compelling, benefit-led content for:
• Website & landing pages
• Thought leadership (blogs, POVs, whitepapers)
• Case studies, eBooks, and reports
• Brand messaging, taglines, and microcopy
• Campaigns, ads, and social copy
• Transform product features into clear Value Benefit Feature (VBF) messages aligned with user needs.
• Collaborate closely with design, SEO, and product teams to ensure messaging consistency and performance.
• Research and distill complex IT and SaaS concepts into easy-to-understand, non-jargony narratives.
• Own and maintain editorial calendars, voice guidelines, and content libraries.
• Drive messaging for brand revamp projects, new service launches, and partner communications.

Requirements

• 7-8 years of B2B writing experience, with strong exposure to

  IT, SaaS, or digital services

  .
• Excellent storytelling, editing, and interviewing skills.
• Proven ability to write across formats and audiences from C-suite to technical users.
• Experience with frameworks like

  VBF

  , or

  StoryBrand

  .
• Comfortable working independently while collaborating with cross-functional teams.

Nice to Have

• Experience with GenAI topics, product marketing, or employer branding.
• Background in UX writing or video scriptwriting is a bonus.
• Familiarity with SEO and performance writing.