Salesforce Marketing Cloud -Team Lead-11th Oct(F2F Drive)-Mumbai

What would you do?

Strategy development:

Creating detailed campaign strategies aligned with business goals, including target audience identification, messaging development, channel & content selection, and budget allocation.?
Market analysis:

Researching market trends, competitor activity, and customer insights to inform campaign strategy.?
Campaign planning and execution:

Overseeing the development and implementation of marketing campaigns
Data analysis and reporting:

Monitoring campaign performance metrics, analyzing data to identify areas for optimization, and presenting insights to stakeholders.?
Collaboration:

Working closely with cross-functional teams like MOC, LOC, analytics and tech to ensure campaign alignment and success
Creative development:

Providing input on campaign creative assets to ensure they resonate with the target audience and align with brand messaging.?

Thought Leadership:

Demonstrate thought leadership, drive value for client and provide solutions across the full spectrum of campaign strategy and management

Team Management:

Manage a team of analysts. Responsible for mentoring, planning career growth for the resources
Required skills for a campaign strategist:

Marketing expertise:

Strong understanding of marketing principles, including customer segmentation, brand positioning, and marketing funnels.?

Strategic thinking:

What are we looking for?

Data analysis skills:

Proficiency in using data analytics tools to measure campaign performance and make data-driven decisions.?

Communication skills:

Excellent written and verbal communication skills to effectively convey campaign ideas and collaborate with cross-functional teams.?

Project management skills:

Ability to manage multiple campaigns simultaneously, meet deadlines, and prioritize tasks effectively.
••Expected Candidate Profile

Total 10-12 years of relevant experience in campaign strategy and execution, including 2-4 years experience leading / managing a team of diverse skill-sets, and in client handling / client facing roles

Strong data analysis skills and ability to generate the data driven insights for specific business/client contexts

Prior experience in project management/consulting is highly desirable

MBA or equivalent from a reputable school / program

Candidate should have hands on work experience with campaign strategy and management

Roles and Responsibilities:

Master of Business Administration